How to improve “Your Site’s Reputation”?
Yes, your organization’s digital platform has a reputation. Is your organization’s digital platform a reliable resource? Does your organization’s digital platform have influential partners and clients? What do members of your organization’s community express about your organization? Does your organization’s digital platform have a social media policy and plan, and does it post on a regular basis? Some (and in some cases) organizations might conclude that none of these questions have a favorable answer, and that is fine. Your organization’s digital platform will need to begin to answer some of the above questions. What are other ways to improve your organization’s digital platform reputation?
Reviews/Comments
Your organization’s digital platform needs to reply to all reviews/comments about your brand, and these replies need to be completed within a few days. Whether the reviews/comments are positive or negative, make sure your organization’s digital platform express your organization’s opinion and in some case provide the reasons for your views. We have had to express our views on why it is important to have organic (free) and premium (paid) marketing strategies, which is something that we not only write about but also employ in our marketing strategy.
Easy
Visitors should not have to jump through obstacles to comment on your organization’s digital platform blog posts. We understand about bots and unrelated comments but employ a spam plugin. We recommend Antispam Bee, but there are many other services available. Do not allow the thought of many spam comments from allowing your organization’s digital platform visitors the ability to make comments on your organization’s digital platform.
Authority
Your organization’s digital platform should be an authority online and offline. Your organizations should be members of a few social media community groups, especially ones in which your target audience is viewing. Make sure your organization is providing some simple solutions to complex questions, or at least offering some suggestions. We are a part of several Facebook groups, and spend about two-four hours a week, providing solutions within the community.
Contact
We offer every possible contact method to reach our organization. Your organization’s digital platform should offer email (which is monitored daily), phone number (to a person or service … and not an answering service), and physical address. Your organization’s digital platform can express, which method is your most reliable one, but your organization should provide all available access.
Security
Your organization’s digital platform security should be a constant priority. This is important because your organization does not want to provide a hacked site to a potential visitor or lead. Next, your digital platform will be penalized by search engines for having a hacked site. Which means your search engine ranking is going to suffer. Lastly, your organization’s digital platform is looking to improve your reputation.
Social Sharing
We have created several posts on social sharing. Your organization’s digital platform should allow visitors to explore your organization through social media links and platforms. Your organization’s digital platform should display all your social media platform links, and encourage visitors to follow and share your organization’s content.
Conclusion
Reputation is not something that can be improved in one day. Reputation is something that needs to have a plan and policy, and it should be included in your marketing strategy. If your organization does not have a marketing strategy, then we are available. Your organization can reach us at info@jdswebdesign.biz, or 678-718-5489, or by clicking here. The image is courtesy of Derek Coleman.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
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