What are some examples of Content Marketing?

In the mist of Covid-19 (Corona Virus), we at JDS WebDesign are hoping everyone is safe, washing your hands frequently, sneezing and coughing in your elbow, and practicing social distancing.  Over the next several weeks, we are planning on blogging about how to make your website more business friendly.  We will have some tutorials on our favorite plugins and features, which will make your site more efficient.

We have been discussing content marketing and how it can help to grow your business.  We have also discuss why content marketing is so important in the growth of your business. We will tell you the different types of content marketing strategies. These are just a few examples, but should provide a road map to get your started.

Blogging

Every website should have a blog.  Let’s repeat that again, every website should have a blog.  This is a free way to connect with your target audience.  You can showcase your expertise.  You should have a general ideal of what your target audience is searching for, and you need to write a blog post on solutions.  Be very proactive, your target audience using Google to find solutions, what a wonderful introduction to your site and services.

Email Marketing

Your site should be collecting emails.  Once you have collected emails, you should engage in relative conversations.  Do not send them notifications of your upcoming or past blog post. Sending them information about upcoming issues, ask them for anything which is concerning.  Write a blog post and send it to them…then post is weeks or even months later.  Remember if your target audience has a concern, then generally speaking it is an issue for your target industry.

Facebook Business Page

Create a facebook business page.  And write a post, at least weekly.  It should be related to a blog post on your website.  Use your facebook page to discuss why member’s should join your email list.  Use facebook as a resources to secure more members from your target audience.  Facebook is a free search engine optimization resource.

Podcasting

This is a new one.  Why people have been podcasting for a while, it is a great content marketing strategy.  This does involve time and resources, which might not be available to some.  Remember it is a good way to get your content marketing out to a broader audience.

eBook

Write an ebook?  You can use your ebook to get more and more members to sign up for your email marketing list.  Remember if you are presented with an issue, and it can not be solved in a 500 word blog post, then write a small ebook.  Members will share their email to get an answer to an issue.

Image courtesy of Sigmund.

JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia.  We create AWESOME on line presence for Start-ups and Influential People/Organizations.  To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.