How to use content marketing?
In the mist of Covid-19 (Corona Virus), we at JDS WebDesign are hoping everyone is safe, washing your hands frequently, sneezing and coughing in your elbow, and practicing social distancing. Over the next several weeks, we are planning on blogging about how to make your website more business friendly. We will have some tutorials on our favorite plugins and features, which will make your site more efficient.
So what is content marketing? It is a form of marketing, in which you create content, that is relevant to a specific audience. The main goal of this type of marketing strategy is to get your audience to do a certain thing. This marketing needs to be measured and remeasured again.
In layman terms, this is a technique to get visitors to purchase items from your e commerce website, or book you for a speaking engagement, or contact you to build their non profit or faith based organizations website. I use the know, like, and trust marketing strategy for my content marketing. You can learn more about KLT, by visiting a prior blog post…called Introducing KLT.
Why would you need content marketing?
To drive more leads, build trust, and nurture loyalty within your brand. In other words, to build a relationship with your target audience and guide them to take certain action.
How would you create content marketing?
You can produce good content marketing by creating valuable content, which should gain trust from your visitors and help you guide your visitor to take certain action.
I am going to be discussing more about content marketing. Reasons for content marketing strategy. Types of content marketing. How to get started? Tools to assist you with getting started. How to grow your brand with a good content marketing strategy.
Image courtesy of Johny Georgiadis