Why Content Marketing is vital?

In the mist of Covid-19 (Corona Virus), we at JDS WebDesign are hoping everyone is safe, washing your hands frequently, sneezing and coughing in your elbow, and practicing social distancing.  Over the next several weeks, we are planning on blogging about how to make your website more business friendly.  We will have some tutorials on our favorite plugins and features, which will make your site more efficient.

Content Marketing is a form of marketing, in which you create content, that is relevant to a specific audience.  The main goal of this type of marketing strategy is to get your audience to do a certain thing.  This marketing needs to be measured and remeasured again.

So why is content marketing so vital?

Content Marketing is the engine that keeps your brand moving.  This vehicle will allow your brand to reach more potential clients and customer.  This vehicle will spread your message to others.  This vehicle will allow you to grow your organization.

How will content marketing help you?

There are many ways, but I will discuss a few.  Building trust with your target audience. Increasing your target audience retention. Helping to build a connection with your target audience. Promoting customer/client loyalty. Building brand awareness. Improving conversion and boosting search engine optimization.

Building Trust

If you are writing content that your target audience is looking for, then you are building trust.  However, you must be consistent and very detail with your content. Research what your target audience needs, and provide solutions to their questions and needs.  Provide information and more information.

Increase Retention

By being consistent, you will retain and increase retention.  Your target audience will flock to you for information that they need.  You will become an expert.  You must be consistent, so that you become reliable.

Build Connection

With consistent information, you will build a relationship with your target audience.  Your knowledge base will provide reasons for them to come back and inquiry about your services and/or products.

Promote loyalty and build brand awareness

Brand awareness is really about loyalty from your target audience.  If you are consistent and provide good content, then your target audience will come back more and more.  This behavior will promote loyalty and build brand awareness.  Which will allow you to create a certain behavior to grow your business.

Improve conversion and boost search engine optimization

Conversion and traffic will increase your search engine optimization.  This means to your brand, that your organization will be place on the top of search engine pages (Google, Bing, Yahoo, MSN, etc.).  It is the organic way to grow your business.

Image courtesy of Max Docourneau.