Can Your Marketing Strategy include a Press Release?

In the midst of Covid-19 (Corona Virus), we at JDS WebDesign hope everyone is safe, washing their hands frequently, sneezing and coughing on their elbow, and practicing social distancing.  Over the next several weeks, we plan on blogging about making your website more business-friendly.  We will have some tutorials on our favorite plugins and features, which will make your site more efficient.

The elements of Press Releases were discussed in a prior post. Press Releases should be a part of your marketing strategy. However, your organization must understand how to write a Press Release. What are the intentions of the Press Release? Who is the Press Release intended for and why is it important to provide the information to them? These are just a few items, which must be discussed prior to writing a Press Release.

So how do you embed a Press Release into your marketing strategy? Marketing’s main objective is to place information into perspective customers’ hands. Press Releases can accomplish this objective.  Marketing revolves around getting the most important part of a current news or event into perspective customers’ hands. Press Releases can accomplish this objective.  So how do you involve press releases in your marketing strategy?


Write Press Releases as often as possible. Your organization should be able to put out new information or events on a regular basis.  Use Press Releases to communicate with your community.  Showcase your expertise to your industry and competitors. Put out a Press Release at least once a month.

Unique Voice

Cultivate your voice.  Keep a consistent tone and message. If your organization uses storytelling for your Press Releases, then use storytelling for all your Press Releases. Create your unique voice and cultivate it.

Create Relationships

Make relationships with your customers. Your Press Release should strive to develop relationships. Press Releases are not about bad news. Press Releases showcase what is going on within your organization. Press Releases are the communication hub between your organization and your prospective customers.

Quotes and Testimonials

Use quotes and testimonials in your Press Releases. While cultivating your voice, make sure your organization speaks directly to your customers and community. Showcase your expertise and add quotes from your organization’s leaders. Testimonials that create emotions are not a bad thing. Solicit testimonials from your existing customers, and place them in your Press Releases.  Remember your Press Releases are the narrative that your organization is establishing.

If you are needing a web product or mobile application, then feel free to contact us at or 678-718-5489.

Image courtesy of Chris Montgomery.





JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia.  We create AWESOME on line presence for Start-ups and Influential People/Organizations.  To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.

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