Can Your Marketing Strategy include a Press Release?
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The elements of Press Releases were discussed in a prior post. Press Releases should be a part of your marketing strategy. However, your organization must understand how to write a Press Release. What are the intentions of the Press Release? Who is the Press Release intended for and why is it important to provide the information to them? These are just a few items, which must be discussed prior to writing a Press Release.
So how do you embed a Press Release into your marketing strategy? Marketing’s main objective is to place information into perspective customers’ hands. Press Releases can accomplish this objective. Marketing revolves around getting the most important part of a current news or event into perspective customers’ hands. Press Releases can accomplish this objective. So how do you involve press releases in your marketing strategy?
Write Press Releases as often as possible. Your organization should be able to put out new information or events on a regular basis. Use Press Releases to communicate with your community. Showcase your expertise to your industry and competitors. Put out a Press Release at least once a month.
Cultivate your voice. Keep a consistent tone and message. If your organization uses storytelling for your Press Releases, then use storytelling for all your Press Releases. Create your unique voice and cultivate it.
Make relationships with your customers. Your Press Release should strive to develop relationships. Press Releases are not about bad news. Press Releases showcase what is going on within your organization. Press Releases are the communication hub between your organization and your prospective customers.
Quotes and Testimonials
Use quotes and testimonials in your Press Releases. While cultivating your voice, make sure your organization speaks directly to your customers and community. Showcase your expertise and add quotes from your organization’s leaders. Testimonials that create emotions are not a bad thing. Solicit testimonials from your existing customers, and place them in your Press Releases. Remember your Press Releases are the narrative that your organization is establishing.
If you are needing a web product or mobile application, then feel free to contact us at firstname.lastname@example.org or 678-718-5489.
Image courtesy of Chris Montgomery.
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