What are the Four Elements of a Press Release?


In the midst of Covid-19 (Corona Virus), we at JDS WebDesign hope everyone is safe, washing their hands frequently, sneezing and coughing on their elbow, and practicing social distancing.  Over the next several weeks, we plan on blogging about making your website more business-friendly.  We will have some tutorials on our favorite plugins and features, which will make your site more efficient.


What is a press release?  Press Release is a summary of important news or event about your organization. And, Press Releases are important because they allow your organization to establish the narrative.  Press Releases are intended to reduce mistruths or bad information, which could lead to a negative effect on your organization.

The four elements of a Press Release include Headline, Attention Grabber, Quotes, and Boilerplate.


Use clear and informative headlines. The goal of the press release is to set the narrative.  The headliners should lead no guess as to what the press release is about.  Make sure that it is both clear and informative. Remember your press release allows you to reduce or eliminate any bad information or mistruths.

Attention Grabber

Press Releases have to get readers’ attention with the first paragraph.  Your press release must focus on who is the news about.  The press release must illustrate what is the news or event.  The press release should advise when the event or news is going to occur.  The press release should tell where the event or news is going to occur. And finally, the press release should illustrate why the reader should be interested.  Remember you are setting the narrative.


Quotes and testimonials are critical for press releases.  A well-placed quote from the leader of your organization is vital. A testimonial from a member of your community can be very rewarding.  Uses these elements to showcase your expertise and reach within your organization’s community.


What is a boilerplate? According to Wikipedia, “The term arose from the newspaper business. Columns and other pieces that were distributed by print syndicates were sent to subscribing newspapers in the form of prepared printing plates. Because of their resemblance to the metal plates used in the making of boilers, they became known as “boilerplates”, and their resulting text—”boilerplate text”. As the stories that were distributed by boilerplates were usually “fillers” rather than “serious” news, the term became synonymous with unoriginal, repeated text.”

In layman’s terms, it is a brochure type of writing that includes images and text.  The press release should have a piece of boilerplate information about your organization.  Typically this resides at the end of the press release.

If you are in need of a web product or mobile application, then feel free to contact me at info@jdswebdesign.biz or 678-718-5489.

Image courtesy of Jeremy McGilvrey.

JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia.  We create AWESOME on line presence for Start-ups and Influential People/Organizations.  To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.

Join our mailing list to keep up with JDS WebDesign and find get tutorials and information about how to improve your website or business.

Get Your Mobile Application TODAY!!!

Unlock your next state of growth.  Mobile applications that change minds & deliver more!!!



Would you like to speed up your website in 15 minutes?

We can show you how to improve your website speed within 15 minutes with a few free plugins.

You have Successfully Subscribed!

Subscribe To Our Blog

Subscribe To Our Blog

Join our mailing list to receive the latest blog post around noon every day. We do blog just about every day.

You have Successfully Subscribed!