Go To The Next Level
“If you want to go to the next level…never, ever stay where you are not valued.”
In the midst of Covid-19 (Corona Virus), we at JDS WebDesign hope everyone is safe, washing their hands frequently, sneezing and coughing on their elbow, and practicing social distancing. Over the next several weeks, we plan on blogging about making your website more business-friendly. We will have some tutorials on our favorite plugins and features, which will make your site more efficient.
The other day, my phone ranged. It was a prospective client, who was inquiring about my prices. Not even knowing what the project was about, I advised the prospective client that my design prices begin at $3,000. Expecting the conversation to end, the prospective client inquired about what would they receive for my services.
Design Process
My standard answer was…
Using my six-step design process, you will not have to worry about having to redesign your site every six (6) months.
1). Plan – Define the scope of the project, establish project goals (what my client is trying to accomplish with their site), and set up an action plan.
2). Design – Set up an Intellectual Architectural (navigational and sitemap), establish who will be responsible for the content, and set up workflow and timelines.
3). Build – Create a staging site (demo site), and evaluate with my prospective client’s future site.
4). Test – Check browser compatibility and responsiveness, analyze keywords and meta tags, check for broken links, and set up an analytic report (number of visitors).
5). Launch – Move the demo or staging site to the actual URL, encourage shareability, and register with all the main search engines.
6). Marketing – Set up client reports, establish a KLT (Know, Like, and Trust) Marketing Campaign, and set up a quarter review with a wordsmith (to analyze content results).
What you get
The prospective client did not want to hear about my design process. They wanted to know what would be included…
*Custom Design Website (using Divi)
*Responsive Design
*Browser Compatibility
*Unlimited Web Pages
*Unlimited Dynamic Forms (using Gravity Forms)
*Social Media Package
*Email Capture
*Basic Search Engine Optimization (using YOAST)
Another re-design
“Your prices are high!”. I could post this project on a job board, or social media page and receive quotes 10 times less. My response was “You are correct and probably have done that in the past.” Your web designer should have a long-term relationship and some skin in the process. Trying to figure out what is the best content for your call to action feature and using A/B testing and working on getting your specific audience to Know who you are, Like you, and Trust that you are an expert. That is what I do…
Image courtesy of Nik MacMillan.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
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