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What are some marketing metrics that should be tracked?
What are some marketing metrics that should be tracked? We discuss tracking analytics in most of our posts, but recently we were asked why an organization should track the metrics of a marketing campaign. We did not immediately fall out of our chair, but realized that...
Is Digital Marketing important to my business?
Is Digital Marketing important to my business? What is digital marketing? Digital marketing is a process of adopting online marketing tools and techniques as a part of your business marketing strategy. We recommend using a digital marketing strategy to improve your...
Use Conversion-Boosting WordPress Plugins
How to Use Conversion-Boosting WordPress Plugins? We are asked about what plugins will create conversion boosting for our website. There are many plugins, and it depends on what type of conversion boosting, that your organization is trying to achieve. One great...
Advertise Media Kit, and why your organization’s podcast needs one?
Advertise Media Kit, and why your organization's podcast needs one? As we get closer to launching our podcast or re-launching it, we are recognizing some basic mistakes that we did initially. One of the biggest mistakes, we made was to not create an advertising media...
How to use Curated Content in your marketing strategy?
How to use Curated Content in your marketing strategy? Before we can discuss how to use curated content in your marketing strategy, we will provide a definition of what is curated content. According to Rocket Content, "The simple definition of curated content is that...
Plugin of the Week | Supreme Modules for Divi
Supreme Modules for Divi My plugin for the week is a nice lite extension plugin for Elegant Themes Divi. As most of my fellow designers know, I am a huge Divi Fan. This is a third-party plugin with some really great features. Having tested the features on a demo...
How to Conduct an Accessibility Audit on Your WordPress Website?
How to Conduct an Accessibility Audit on Your WordPress Website? Many people do not know about the American Disability Act (ADA). According to Wikipedia, "The Americans with Disabilities Act of 1990 or ADA (42 U.S.C. § 12101) is a civil rights law that...
How to send emails to assist with Marketing?
How to send emails to assist with Marketing? Email marketing is one of the easiest and most time-consuming marketing strategies that we recommend to all our clients. Most organization's digital platforms allow an email capture, to secure emails from your...
What are the Best Keyword Research Tools in 2023?
What are the Best Keyword Research Tools in 2023? So what are the best keyword research tools, both free and paid options in 2023? Keyword research is a critical component of any successful SEO strategy, helping you identify the right words and phrases to target in...