What is “Word of Mouth Marketing”?
Word of Mouth (WOM) Marketing is when your organization builds strong client and colleague relationships that establish a built-in trust that will carry forward to your new referral clients. Your organization’s hard work and follow-up create new potential clients based on what services and opportunities your organization creates for existing clients. So why is WOM so important in the marketing world, according to The Harvest Business, businesses with over $100k in revenue receive over 80% of new opportunities from WOM.
How can your organization create a space for WOM?
Your organization needs to do exceptional work! Your prospect’s expectations should be exceeded. The number one way to exceed expectations is to underpromise and over-deliver. This is a very important, but essential part of business relationships. Your organization should promise the world but have the knowledge to deliver the world and moon to your prospective client. How can that be accomplished? Well, your organization needs to be an industry authority, and pay close attention to your target audience’s needs and wants.
Your organization should complete tasks on time, every time. If there is a delay, then your organization should express it prior and provide a detailed explanation to your prospective clients. An offer of reduction of cost might need to be explored within your organization. Remember your organization is the authority.
Why is this important?
In order to receive WOM, your organization needs to do the following within your development of relationships with existing clients. Your organization should create connections in real life. Your organization should go to conferences, networking events, party launching activities, and professional development. Your organization needs to stay in front of your organization. Asking to speak at these events, sponsoring these events, volunteering at these events, and offering any assistance is only going to help your organization.
Your organization should keep all lines of communication open. Make sure your organization is available by phone, email, mail, or on-line form. Your organization should have a policy to respond to all requests within a day. Make sure your organization offers all these types of communications to any potential customer. Build your organization’s BRAND on trust. Your organization’s communication should illustrate how important being open and available is very important.
Ask for referrals from existing clients. Your organization can not expect clients to just submit referrals. Your organization needs to solicit referrals. It is okay to offer compensation to existing clients because most clients will not refer your organization based on money. They are going to refer your organization based on how your relationship was, and the outcome of your partnership.
Conclusion
If your organization needs some assistance with marketing, then we are available and can be reached by clicking here. We are a full-fledged creative agency, and we can develop a website, mobile application, accessible site, marketing plan, search engine optimization process, and consultants. The image is courtesy of Kari Shea.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
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