Why should your website have a Resource Center?
A resource center is not a frequently asked questions section on your website. A resource center is a website located inside your leading site, and it is a library that visitors can quickly access to find basic answers to questions. A resource center is a help desk, which is self-serving. While there are many reasons for having a resource center, the main ones are:
Resource centers can save time for your support team. It is a self-serving hub, where visitors can get answers to their basic questions. Your organization will need to keep a log of all questions and make sure that your organization is answering the most frequently asked questions. This is a hub, where your organization can analyze what is important to your target audience. Make sure your resource has a functionality search and research element.
Your organization can establish credibility as both a knowledge bank and as an organization that puts its visitors first. Your organization can become the resource center for your competitor clients and this could be a way to gain new clients. Remember your resource center is accessible to everyone and should showcase how your organization views its visitors.
Improve search engine optimization. Make sure your organization’s website’s keywords are updated with each article. This search engine optimization technique could add more traction to your organization’s website and thus provide an opportunity to grow your organization and the number of visitors. Your organization should have internal and external articles with links. Your organization should also consider making some video explainers for difficult topics. Your organization’s videos should be short, less than 3 minutes long. Make sure your search bar is working properly and providing information in a timely manner.
Lastly, your organization should have a sentence or two about your organization. Let this be a storytelling section to outline your organization and why visitors should become customers. This area should also reinforce why your organization is a customer focus.
If your organization is looking for help with custom design websites, mobile application creation, accessibility, marketing, or support, then we are available and can be reached at firstname.lastname@example.org or 578-718-5489. Image courtesy of Alexandru Acea.
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