Why use Social Media Platforms to grow your brand?
In the mist of Covid-19 (Corona Virus), we at JDS WebDesign are hoping everyone is safe, washing your hands frequently, sneezing and coughing in your elbow, and practicing social distancing. Over the next several weeks, we are planning on blogging about how to make your website more business friendly. We will have some tutorials on our favorite plugins and features, which will make your site more efficient.
Social media platform, such as Facebook, Instragram, Twitter, and Youtube, are more than just free platforms. These are platforms to build brand awareness. So what are the benefits of social media platform, beside them being free. We have mentioned ways to make your organization more effective.
Benefits of Social Media Platform Campaign
You can attract new followers, which expands your community. You can re-engage your current followers, which allows your to become an expert in your industry. You can bump up engagement, which can assist with getting your message out to your community. Lastly, you can raise your brand awareness. This is the most important one, as your brand awareness should be the center of your marketing campaign.
What are some effective social media post?
You should have some eye-catching images or video. This should at least spur an interest in your post. Content, Content, Content. You should have content about what is relevant in your industry. You should link post, which outline how to deal with, or introduce new issues within your community. Stay away from family information, remember it is about your organization (unless you are trying to become an influencer). Lastly, have relevant hashtags. Several years ago, the social media platforms realized that they can sort post by hashtags. You need to create relevant hashtags. You will be surprised at how many new followers will check certain hashtags, they are looking for community or industry leaders.
Reason why most do not use social media
There is one and one only reason, why most do not use social media platforms to the max. Time. It takes time to make relevant post. Our recommendations would be set aside time to create post. There are several applications, which will post scheduled content. Remember this is a free platform, which can assist your brand awareness.
Image courtesy of Katie Harp.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
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