What are some copywriting tips to boost conversion?

We have recommended to our clients that your organization needs blog posts to showcase your organization’s expertise. Blog posts can showcase and grow your organization’s digital platform views, but your organization should have conversion-friendly and not template or framework layouts. Remember copywriting does affect conversion or sales. Copywriting is the main tool between your organization and potential customers or clients. Some basic tools to get the most out of your organization’s copywriting.


Remember your organization is the expertise. Write with some sense of confidence. Take complex issues and put them into easy-to-understand phrases.  One of the ways to write with confidence is to maintain a friendly conversation or writing style. Write as if your organization is speaking to some students interested in your organization.

Complex Terms

Stay away from complex terms. This does not make your organization a leader, in fact, your organization could turn off some potential customers.  Hit the pain point of your target audience. Showcase your organization’s expertise, without making readers question their knowledge.

Short Sentences

Write in short sentences.  This helps in your organization’s approach to avoid complex terms. It’s hard to write complex and short sentences. Remember to avoid unrealistic promises. Your organization should avoid promises at all costs. Showcase your organization’s expertise, your organization does not want to come off as scammers.


Try to avoid buzzwords. Or at least limit your organization’s digital platform buzzwords.  Emphasize taking action.  What does your organization want its readers to do? Subscribe to an email list. Make a purchase. Make sure your organization’s call to action is clear and concise.


If your organization needs some marketing assistance, then we are available and can be reached by clicking here. The image is courtesy of Nick Morrison.


JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia.  We create AWESOME on line presence for Start-ups and Influential People/Organizations.  To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.

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