In the mist of Covid-19 (Corona Virus), we at JDS WebDesign are hoping everyone is safe, washing your hands frequently, sneezing and coughing in your elbow, and practicing social distancing.  Over the next several weeks, we are planning on blogging about how to make your website more business friendly.  We will have some tutorials on our favorite plugins and features, which will make your site more efficient.

Bloom is an opt-in and lead generation plugin.  Bloom is apart of the Elegant Theme network.  Typically, we try not to showcase too much of a plugin, but Bloom is one of our favorites (this could be a long post). Bloom can be displayed in 6 different ways.  There are 6 different types of triggers (or ways that you can control how Bloom is displayed). 16 Email Marketing Integrating Programs work with Bloom. You have complete customization controls with over 100 templates.

Elegant Theme Bloom

How to display Bloom?

Bloom can be displayed as a Pop Up, Fly In, In Line, Below Content, Widget, Key to Unlock Content.  Pop Up is the most popular way to display Bloom.  As your visitors enter your website, then they are greeted with a pop up form.  You do have control over when the Pop Up is displayed (we will discuss triggers later). Fly In is another option.  The form will fly in from the left, right, top, or bottom.  In Line feature allows you to place the opt-in form in static content.  At the top or in the middle of any module.  Below Content is a great feature, you can place opt-in at the bottom of a post.  Widget Area is simply placing the opt-in form in the widget section, on the side of your site or bottom.  Finally (the most powerful one) Unlock Content is where you can have protect content, and the only way to view the content is to opt-in.

What is a trigger?

Triggers give you even more control, as you can have the opt-in display at specific time, places, or both.  There are 6 triggers…Time Delay (you can set it up to display after a visitors have been on your site for a specific time), Bottom of Post (the opt-in will only display after someone scrolls down to the bottom of a particular post), After Scrolling (after your visitor scrolls down a specific percentage, which you set, the opt-in will display), After Comment (after a visitor makes a comment on a blog post, then the opt-in will be displayed), After Purchasing (after a visitors makes a purchase, then the opt-in will be displayed), and  After Inactivity (visitors who are just on your site, you can have the opt-in displayed).

Elegant Theme Bloom

Which Email Marketing Campaign will work with Bloom?

There is 16 email marketing campaign.  Active Campaign, Mailchimp, Campaign Monitor, Constant Contact, Mad Mimi, Infusion Soft, iContact, Get Response, Mail Poet, Feed Blitz, Send In Blue, Ontraport, Emma, Sale Forces, and Hubspot.

Elegant Theme Bloom

Other Great Features of Bloom…

Bloom does support A / B Testing.  If you do not know what A / B Testing is, then we would recommend you check out our blog post about A / B Testing..  This plugin comes with over 100 email templates,  which support unlimited color palette, images, and customized text.  Which is great to make sure your opt-in stays consistent with your branding.  Another great feature is Bloom displays custom reports.  It will provide impressions, conversion and conversion rates.

Image courtesy of Taylor Franz.

JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia.  We create AWESOME on line presence for Start-ups and Influential People/Organizations.  To learn more about us or how we can help you and your organization, you can contact us.