What are some “Mobile Fundraising Marketing Strategies” and how to implement them?
We have discovered some amazing stats and share them with our clients with regard to mobile fundraising marketing strategy. According to Non Profits Source, the number of donors using mobile devices is 25%. 1 out of 4 Donors found out about your organization using a mobile device. Mobile donations have increased by over 200% in the past year. Lastly, a mobile-friendly design can increase your organization’s donation by more than 120%. The numbers are staggering. So why would any organization not employ a mobile fundraising marketing strategy? Simply this is a new marketing strategy for many organizations, and the initial cost can be a reason.
What is a mobile fundraising marketing strategy? The ability to allow potential donors to donate from a non-CPU, mobile phone, or tablet. The ability to look up your organization on someone’s mobile device, learn about your organization, and make a donation is a mobile fundraising marketing strategy. Some popular mobile fundraising marketing strategies include the following:
Text to give
We previously created a post on what text to give, and in layman’s terms, it is the ability to send a text message and receive a link to make a donation. Text to give donations is really easy to set up, but most organizations need to be educated on the process. Text to give allows your organization’s donors to supply messages, forward any amount, and receive immediate responses from your organization.
Credit Card Donations
Mobile-friendly credit card donation forms. This is not a new strategy. This has always been associated with many other marketing strategies. However, this marketing strategy can stand alone and provide some great results for your organization’s campaign.
Venmo
Connecting online donation forms with Venmo. Because Venmo connects directly with your organization’s business account, this is a super secure way to gain some traction from online donations.
Fundraising Application
We create mobile applications, and the numbers do not lie. Mobile applications convert higher than websites. Mobile applications are an investment. Mobile applications have to be downloaded, so your target audience is aware of your organization. Mobile application users are more likely to donate to your organization’s campaign. Mobile applications have better conversion than websites because the donation forms are easier to locate. Mobile applications can send out push notifications. Push notifications are similar to reminders about your organization’s campaign.
Conclusion
If your organization is struggling with Marketing, then we are available and can be reached at info@jdswebdesign.biz or 678-718-5489. The image is courtesy of Rob Hampson.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
Join our mailing list to keep up with JDS WebDesign and find get tutorials and information about how to improve your website or business.
Get Your Mobile Application TODAY!!!
Unlock your next state of growth. Mobile applications that change minds & deliver more!!!
CLICK THE RED BUTTON BELOW TO GET STARTED!!!
