Let me help you
“Let me help you”. I find myself saying this to many prospective clients. Many website owners feel like their online presence is not as important for their business’ growth and sustainability. Those same website owners have no sense of value for their business. If they did, then they would realize the importance of their website. The value of branding! The value of on-line consumers! They are leaving many opportunities (not to mention money) on the table, and wonder how their competitors succeed during tough times.
How this occurs?
The other day a close friend invited me to lunch, he is a web designer (yes I have friends in the industry). His business is doing well. Recently, he leased a small office and wanted to show off a video section. We discuss video and audio blogging. I mentioned that my podcast is going to be front and center. You can check out the Morning Expresso. After lunch, he invited me back to his office to check out his new office. I have been looking for some new office potential, so I accepted his invitation (two in one day, a record for me).
His office (while a little far for me) was very nice set up. He had a receptionist. His office was located on the first floor and included a shared conference room. His office consisted of two rooms, one in which he could concentrate on being creative and another one for meeting with prospective clients.
While he was showing off his office space, he received a call from a client. The client had an existing website. The prospective client was arguing about my friend’s cost. I could tell he was getting frustrated. I advised him to call his prospective client back later.
He advised me the prospective client’s site had been hacked. His old web designer, was no where to be found. He had paid $200.00 for his site. He wanted a similar deal, but liked my friends portfolio. I began to laugh. My friend was confused.
What is the advice provided?
I explained that he needs to illustrate why it is important to have a GREAT Online Presence (if you have a horrible website, then you need to read this blog). Your online presence is, in most cases, your first impression. There are countless surveys that state “your customers found out about you from view your website”. And you could have a better product, lower prices, and outstanding customer service…but NO one will know that. Your on-line presence scares away.
What I would recommend?
My friend asked me, so what should the conversation be with his prospective client. I advised him that he needs to focus on a couple of critical items…
*Is this website going to represent your brand?
*Are you looking to grow your business via the internet?
*Have you viewed your competitors? What does their business model look like..?
Your website is a reflection of your business. There are many examples of how a brand was taken to the next level. Companies (competitors) are opening up every day, and some are eating away at your market shares by just having a custom design website and more center focus message.
Image courtesy of Green Chameleon.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us.