How to use Call To Action (CTA) Elements?

What is a call to action element?  And why should you need to know about call to action elements?  According to google, a “Call To Action  is a marketing term used extensively in advertising and selling.  It refers to any device designed to prompt an immediate response or encourage an immediate sale. A (CTA) most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages or web pages that encourage consumers to take prompt action.”

In layman terms, it is the use of a short phrase to persuade your target audience to do something.  Make a purchase.  Subscribe to an email list.  Share a post or page on their social media platform. Sign a petition.  Among a wide list of wanted behavior, that you might want your target audience to display.

How Call To Actions help your website?

Call to action (CTA) are designed to do three things.  Grab your target audience attention.  Make a big impact. Give clear direction.

Grab your target audience attention.  You want your target audience to purchase something.  Place a call to action slogan or phrase with a purchase now button.  Create a slider with buttons on clearance products.  Have a distinctive navigational button with purchase now link. There are countless ways to grab your target audience attention.

Make a big impact.  Maybe you are trying to promote a social issue.  Place an impact message next to a unique image.  Use an inspirational quote with a clickable link to gather a signature.  Create a small form about a controversial statement to get the pulse of your target audience.

Give clear directions.  Imagine you are hosting a event.  Create a link to where the event is occurring.  Maybe you need your target audience to complete a small form, then provide clear directions on how to fill out the form and why it is important.  Never assume your target audience will know…maybe you are building up your email list.  Let your visitors (target audience) know the reason for the email capture.

How to get Call to action element on your web site?

Slider with specific phrase or message.  Unique message on hero section with clickable button.  Pop up email capture. Slide in email capture.  Social media sharing icons. This list of how to place them on your web site is endless…why would you use call to action elements?  Call to action can create sales funnel.  It can provide email and/or subscriber list.

Conclusion

Like most things, you will need to provide some value with the call to action.  Provide something of value…member’s discount, e-book, VIP membership, notification of blog post, etc.  Remember to make sure you are retaining the information for it’s intended use.

Image courtesy of Jeremy Beadle.

 

JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia.  We create AWESOME on line presence for Start-ups and Influential People/Organizations.  To learn more about us or how we can help you and your organization, you can contact us.

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