How to land your “DREAM CLIENT”?
In the midst of Covid-19 (Corona Virus), we at JDS WebDesign are hoping everyone is safe, washing their hands frequently, sneezing and coughing in their elbow, and practicing social distancing. Over the next several weeks, we are planning on blogging about how to make your website more business-friendly. We will have some tutorials on our favorite plugins and features, which will make your site more efficient.
Does a dream client exist? Yes. They are not the easiest to locate. But they exist and they exist in all industries. How can you land your dream client? Well, it is similar to landing or being introduced to a dream significant other. Generally speaking, we do not meet our dream significant other by being in the perfect place at the perfect time. Usually your dream significant others is someone that you already know, but you have to nurture your relationship. After nurturing the relationship, then you need to add value and receive value to move the relationship to another level. The same with business.
Introduction
How do you introduce yourself or your business to your dream client? Look to offer solutions to pain points. Offer free ebooks or instructional videos in exchange for your dream client’s email. This is not the sales part. No mention of your services or products. You would not tell someone your credit score upon initial introduction, that would be weird. Hello, I am So and So and my credit score is 700. What is yours? Exit door to the right.
The same is true with business and getting to know your dream client. This is the introduction stage. You are introducing yourself and offering a solution to a pain point. Try to find a simple solution, which does not require them to call or email you. Provide them with the ability to comment or give testimonials on your solution. However, in most relationships, you do need to get something from your dream client. You should request their email address. Do not sell or send their email to spammers.
Nurture
After you receive their email, then forward the ebook to them. Follow up with them with some simple pain point solutions. Test the solutions to make sure they actually work. Create about 4 or 5 ebooks solutions. Send out the ebooks every couple of weeks. Do not send out emails on a daily basis. Most dream clients will feel like you are stalking them.
When you send out future ebooks, then offer them a form with asks for other pain point solutions. You can put a button on some of your services at this stage. Grow your relationship can include offering some of your services and products.
Conversion
Close the sale. Nurturing the relationship is ongoing. Asking for the sale is an ongoing process. It is okay to ask for a complimentary consultation. It is okay to provide information on your products and services. It is okay to ask for a sale. We use the Know, Like, and Trust Marketing process. We like to get to know our future clients (introduction), get them to like us (nurturing), and lastly get them to trust us (during the conversion phase).
Conclusion
We are always looking for new clients. If you are in need of a digital product (web design or mobile application), then feel free to contact us at info@jdswebdesign.biz or 678-718-5489. Image courtesy of Scott Graham.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
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