Some “Email Marketing Mistakes” to avoid?
Email Marketing should be everyone’s number one marketing strategy. We have described what an Email Marketing Strategy would consist of previously, and why we feel like an email marketing strategy can set your organization’s digital platform apart from your competitors. Most of your organization’s competitors do not even have an email marketing strategy, and they wonder why it is so difficult to attract new leads. Some obvious pitfalls to avoid with regard to email marketing strategy.
Late in the game
Email Marketing Strategy should be one of the first marketing strategies for your organization’s digital platform. Remember, your organization should create a specific behavior for all your organization’s digital platform visitors. Do not have an email marketing strategy as an afterthought, make sure your organization’s digital platform email marketing strategy is well thought out and positioned.
Test, Test, and Test again
Do not fail to test and work on improving your email marketing strategy. It is critical to have an analytic tool associated with your email marketing strategy. Add an A/B testing element. Set aside time on a weekly basis to check out your organization’s digital platform email marketing strategy analytics. Which A/B Testing element is converting best, and create another element for future considerations.
Email List
We strongly do not believe in purchasing an email list. Mainly because most of these lists are trash. Create your organization’s own list. Have your organization’s target audience believe in your organization to provide their email. Your organization will not have to worry about a huge number of unsubscribers. And remember some email captures can suspend your organization’s account for having a huge number of leads unsubscribe. Save your money, and get your leads the organic way.
No Segments
Email Marketing Strategies should include putting your organization’s leads into different segments. Create a couple of journeys that lead your potential into conversions (or sales). Everyone can not be a lead, some visitors might need to become sales or take a shorter journey.
Non-Responsive Emails
Stay away from non-responsive email responses. Remember most of your traffic is going to become from mobile or tablets. After a lead enters your lead generator, then your email marketing strategy should be forwarding them an opt-in email. Your organization does not want that email to be non-responsive. Your organization’s email should be totally professional and not non-responsive.
Spamming
Your organization’s digital platform email marketing strategy should be clear. Do not send emails, just send emails. Number one, that is the easiest way to get removed. Number two, we all receive spamming emails and either delete them without opening them or unsubscribe. These are the worst thing that can occur with your organization’s digital platform email marketing strategy. So just like the do not buy an email list, the same is true about spamming your organization’s potential conversions (sales).
Inconsistency
Again, have a plan with your organization’s digital platform email marketing strategy. Stay consistent with your organization’s content. Be very engaging and provide good content. Create a reason for your organization’s lead to become a conversion (sale).
Conclusion
If your organization needs some help with your email marketing strategy, then we are available and can be reached at info@jdswebdesign.biz or 678-718-5489. Image courtesy of Amr Taha.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
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