What are some Digital Marketing Tips for Startups?
One of the most popular requests, is what are some digital marketing tips for startups? Number one, there is no easy marketing tip. Your organization is going to have to put in the work. No easy shortcuts. Your organization is not going to be able to just purchase new clients. Marketing is a strategy, that is demanding and time-consuming. But if your organization does all the groundwork now, it will receive all the benefits later. Some of the marketing tips include content, email capture, search engine optimization (SEO), and paid ads.
Content
Content Marketing is a time-consuming process, but it will establish your organization as an expert. Blogging is essential. Your organization needs to blog at least weekly. Display your organization’s knowledge and why your target audience should purchase your products or services. We published a post about how to blog daily. Blogging is free, with the exception of time invested. Next, your organization will need to have a social media marketing strategy. Your organization will need to find out where your target audience looks for information. That is the social media platform where your organization should be flooding the market with content. Video content is a new marketing platform to gain traction. Even though video content has been around for a long time, it has not been around as long as blogging. This is a great way to distinguish your organization from your competitors. YouTube is the second most popular search engine. Lastly, podcasting is becoming more and more important in content marketing. Many organizations are beginning podcasts to showcase their expertise levels.
Email Capture
If your website does not have an email capture, then your organization is missing a huge digital marketing opportunity. Most people get frustrated with email captures. The basic concept is to provide something free in exchange for someone’s email. Then nurture that email lead into a conversion. Do not email them on a daily basis. Remember your organization is nurturing, and not harassing your new lead. Using social sharing on some social media platforms is also a great way to grow your organization. Remember to offer something free, blog posting, ebook, or solution to a pain point. Take advantage of call-to-action buttons. If your organization does not know about the elements, then check out a prior post. Email captures should be connected to a funnel. This funnel should serve as a nurturing system to bring a new lead into a conversion.
Search Engine Optimization
Fine-tune your SEO strategy. Hire a professional. Make sure your organization is showing up on local searches. Make sure your organization understands popular keywords. Make sure your site’s web loading speed is appropriate. Make sure your organization’s website is responsive. Make sure your organization’s website is ADA Compliant. Over 20% of digital users have some type of disability. If your organization’s website is not ADA-compliant, then your organization losing a huge percentage of digital users.
Paid Ads
Your organization should invest in some form of digital paid ads. Google advertisements, Facebook advertisements, Twitter advertisements, or Linkedin advertisements. While organic traffic works, if your organization wants some real traffic. Then invest in some digital ads. Hire an expert. Find someone, who knows where your target audience is coming from and will make advertisements on that platform.
Conclusion
Your organization should have a digital marketing strategy. These are just a few ideas on how to grow your organization. Hire a professional, if your organization does or can not follow some of these basic techniques. Remember your organization is trying to grow its brand. If your startup needs some help with its digital marketing, then feel free to contact us at info@jdswebdesign.biz or 678-718-5489.
Image courtesy of Daniel Jensen.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
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