Closed | Lifestyle of Web Designer

The other day, I was greeted by a friend.  He was telling me that his agency was closed. Giving up and feeling defeated, he was closing his agency.  After a few awkward silence moments, I asked him why?  Lack of business. Poor choices with the last few clients. Not being able to provide for his family. Depression.  Feeling of failure.

My reaction

Placing a hand on his shoulder.  Smiling at him.  Letting him know that I understand.  However, most agency owners have been in his shoes. Sometimes you just have to push forward.  Let’s discuss some of your issues or concerns.

Lack of business. Who is your client? You control this, not your clients.  Not all prospective projects are for you.  What are you looking for?  Who are you looking for?  If money is the primary reason for accepting a project, then you are making poor choices.

Asking me who is my ideal client. I provide him my elevator speech.  Start up company. Branding project, in which I totally believe in the founder.  Is this client enthusiasm about his/her company.  Do they understand other experts exist?  Are they willing to listen to others? My vetting process is long, it is like developing a networking system.

My recommendation

Develop a plan (routine). Setting monthly, weekly, and daily goals. Creating a routine. My routine include the following…

  • 7:00am – 7:30am Daily Prayer, Mediation, and Inspirational Song or Podcast
  • 7:30am – 9:30am Create Daily Goals (Make sure they are in line with weekly goals), check emails (clear out minor and design process for major ones) Drive kids to school or camps.
  • 9:30am – 12:00pm Solve any major issues and reach out to potential clients. If I am schedule to attend a Meet Up, then I will schedule to spend quality time with my inter-circle or I try to meet someone new.
  • 12:00pm – 2:00pm Lunch time, gym time, or nap time (my body will let me know).
  • 2:00pm – 5:00pm Resolve any outstanding issue from my daily goal. Typically I am very creative during this time, so any design work is done at this time.
  • 5:00pm – 5:45pm Daily Reflection, Inspirational Song or Podcast, and Mediation Time.

So every work day begins with prayer and concluding with prayer. Then writing down my goals, keeps me accountable for the day. Figuring out when I am creative, and making sure that time is dedicated to my creativity. One thing which is not on my work day schedule is reading time. I read at least an hour a day.  Typically around 9:00pm at night.  The kids are getting ready for bed. My wife is usually looking at some television show. Quiet time exist to expanding my knowledge. My book selection is not tied to work, and/or personal.  I read what is interesting to me!

His reaction

You should have been a therapist. Not interested; I am just not a quitter. Life is hard.  Running an agency is hard. Being a husband is hard.  Being a father is hard. Sometimes being a friend is hard. What is easy? Believing in yourself.  Working hard. Not letting anyone out work me. Enjoying the small things, a smile from my wife…hug from my kids…pound from my friends…telephone call from a colleague…email of thanks from a client.  A smile and hug greeted me.

If you are in need of a web design or brand developer, then I am available.  I can be reached at info@jdswebdesign.biz or 678-718-5489.

 

Image courtesy of Tim Mossholder.

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