Closed, What do you mean?
In the midst of Covid-19 (Corona Virus), we at JDS WebDesign are hoping everyone is safe, washing their hands frequently, sneezing and coughing in their elbow, and practicing social distancing. Over the next several weeks, we are planning on blogging about how to make your website more business-friendly. We will have some tutorials on our favorite plugins and features, which will make your site more efficient.
The other day, I was greeted by a friend. He was telling me that his agency was closed. Giving up and feeling defeated, he was closing his agency. After a few awkward silence moments, I asked him why? Lack of business. Poor choices with the last few clients. Not being able to provide for his family. Depression. Feeling of failure.
My reaction
Placing a hand on his shoulder. Smiling at him. Letting him know that I understand. However, most agency owners have been in his shoes. Sometimes you just have to push forward. Let’s discuss some of your issues or concerns.
Lack of business. Who is your client? You control this, not your clients. Not all prospective projects are for you. What are you looking for? Who are you looking for? If money is the primary reason for accepting a project, then you are making poor choices.
Asking me who is my ideal client. I provide him with my elevator speech. Start-up company. Branding project, in which I totally believe in the founder. Is this client enthusiastic about his/her company? Do they understand other experts exist? Are they willing to listen to others? My vetting process is long, it is like developing a networking system.
My recommendation
Develop a plan (routine). Setting monthly, weekly, and daily goals. Creating a routine. My routine includes the following…
- 7:00 am – 7:30 am Daily Prayer, Mediation, and Inspirational Song or Podcast
- 7:30 am – 9:30 am Create Daily Goals (Make sure they are in line with weekly goals), check emails (clear out minor and design process for major ones) Drive kids to school or camps.
- 9:30 am – 12:00 pm Solve any major issues and reach out to potential clients. If I am scheduled to attend a Meet Up, then I will schedule to spend quality time with my inter-circle or I try to meet someone new.
- 12:00 pm – 2:00 pm Lunch time, gym time, or nap time (my body will let me know).
- 2:00 pm – 5:00 pm Resolve any outstanding issue from my daily goal. Typically I am very creative during this time, so any design work is done at this time.
- 5:00 pm – 5:45 pm Daily Reflection, Inspirational Song or Podcast, and Mediation Time.
So every work day begins with prayer and concludes with prayer. Then writing down my goals, keeps me accountable for the day. Figuring out when I am creative, and making sure that time is dedicated to my creativity. One thing which is not on my workday schedule is reading time. I read for at least an hour a day. Typically around 9:00 pm at night. The kids are getting ready for bed. My wife is usually looking at some television show. Quiet time exists to expand my knowledge. My book selection is not tied to work, and personal. I read what is interesting to me!
His reaction
It would be best if you had been a therapist. Not interested; I am just not a quitter. Life is hard. Running an agency is hard. Being a husband is hard. Being a father is hard. Sometimes being a friend is hard. What is easy? Believing in yourself. Working hard. Not letting anyone outwork me. Enjoying the small things, a smile from my wife…hug from my kids…pound from my friends…telephone call from a colleague… an email of thanks from a client. A smile and hug greeted me.
If you are in need of a web design or brand developer, then I am available. I can be reached at info@jdswebdesign.biz or 678-718-5489.
Image courtesy of Tim Mossholder.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
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