Can your website be trusted?
Recently, we were asked about how can you trust an organization’s digital platform. There are a few elements, which will establish your organization’s digital platform trust factor. Most of the elements take a bit of time to establish. Let’s look at how your organization can ensure trust in leads and visitors.
Reviews
What someone thinks about your organization is very important. Customer reviews are important, especially if they are placed on a third-party website, such as Google Review, Encourage your visitors to leave reviews and comments. Make sure your organization addresses all reviews and comments. Your organization’s digital platform reputation is very important, and how your organization addresses all reviews and comments is critical.
About Us
Your about us page should be very explicit and created in a storytime narrative. Your organization’s creation and why it is so important to many should be showcased. Your about us page might not get a lot of traffic, from the initial introduction. However, returning traffic will gravitate toward your about us page to drive home a connection.
Contact Us
Again, your contact us page is not going to keep an initial visitor on your organization’s digital platform. What the contact us page does provide is legitimacy to your organization. Your organization should have all the relevant ways to connect on your contact us page. Physical address. Phone number. Email address. Hours of operation. If you need more information about the importance of the contact us page, then review a previous blog about contact page.
Social Media
Links to your organization’s social media platforms are very important. But it is more important to have social media platforms, that have frequent posting and information about your organization. Do not just create social media platforms, and share others’ content. Your organization needs to post on a regular basis.
Blog
Frequently updated blog section, we encourage all our clients to have a blog section. This will establish your authority in your industry. However, your organization should establish how frequently are your organization going to post blogs. We recommend at least blogging twice a month.
Privacy Policy
All digital platforms should have a privacy policy, and this information should be located in the footer section. What are your organization’s policies with regard to social media posts, sharing of content, and if your organization is collecting emails? Then does your organization share the emails?
SSL
Is your digital platform on a secure platform? If your organization’s digital platform is collecting credit cards or personal information, then is your organization’s digital platform secure? Security is very important.
Conclusion
These are just a few things to gain the trust of your potential lead or visitors. If your organization is looking for some marketing or creative services, then we are available and can be reached at info@jdswebdesign.biz or 678-718-5489. Image courtesy of Klaria Steffens.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
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