5 Steps to Create Better Blogs
In the midst of Covid-19 (Corona Virus), we at JDS WebDesign hope everyone is safe, washing their hands frequently, sneezing and coughing on their elbow, and practicing social distancing. Over the next several weeks, we plan on blogging about making your website more business-friendly. We will have some tutorials on our favorite plugins and features, which will make your site more efficient.
We write a lot of content. Typically, we will have at least one blog post each day. Generally, our blog is handled by one person, which is amazing to most. However, our blog post center around pain points or elements that are important to our audience. So what are the 5 steps to creating better blogs? Read, Read, Read, Read, Read, and read some more.
Typically our writing process centers around pre-writing, writing, revisions, editing, and publishing.
To get information about what to write about, we look at what issues do our clients struggle with, or ask us for information. Many times, we find blog posts that center around an article or two that we have read. Sometimes we will pick up a book, and after reading it. We will look to see if some of the content can be applied to our clients or business model. We do spend at least 30 minutes a day, reading blog posts and another 30 – 45 minutes listening to podcasts. Both of these are great resources with regard to making our business more streamlined and also provide us with new potential pain points. The goal of the pre-writing process is to decide what we want to write about and flush out new ideas.
We look at the bullet points. We do not research the bullet points and find out how the bullet points can relate to our business model or client’s pain points. We write a blog post and save it. We generally have a minimum limit of words, we will also look to secure an image, and we look for strong keywords. Then we do the grudge work and write our preliminary post.
We like to step away for at least a day. After stepping away, we read the blog post out loud. Making sure that the words and emotions are consistent with our brand and mission. We do not worry about grammar or tone, as it will be worked on during our next step. We do not focus on font size or style. Again we will work on that during the next step.
After the revision, then we put the blog post into Grammarly. Editing is used to correct grammar, and check out font size and style. This is the finishing portion of the blog posting and generally does not take a lot of time. Sometimes, we will complete this part after we have done the revision.
Move the blog post from a draft to a published item. Generally, the date of the publishing is set for sometime within the week. We usually have a couple of blog posts sitting in our draft box and will get them ready to post.
One of the biggest things that we have to say to most of our clients is to just publish the blog. Do not be afraid to hit the publish button. We all have written a blog post with a grammar error and have had clients point it out. This is not an embarrassment for you, it is an opportunity to ask your client about how they like your blog posting features. Do the topics make sense? Do they find relevance in the section?
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