Yoast SEO – Plugin of the Week

seo-by-yoast

 

What is Search Engine Optimization?

According to Wiki, Search engine optimization (SEO) is the process of affecting the visibility of a  website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.

That sounds too nerdy, my definition of SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine, which I took off the internet.

SEO is a very important element for your website and Yoast SEO plugin is the best one SEO options

So why is Yoast an important plugin?

Or more importantly, why is SEO important to your site. Often I am asked  “How come no one is purchasing any of my products?” or “Why doesn’t anyone make a donation to my site or blog?”.  I will google their site by industry and location.

For example if you have a Sea Food Restaurant in Lilburn, Georgia.  I will google “Sea Food Restaurants in Lilburn, Georgia”.  I will google “Restaurants in Lilburn, Georgia”.  I will google “food in Atlanta Area”.  I will google “Lilburn, Georgia”. I will check your rankings. And scroll down the listing to find their site (my record is 37 pages).  If their site does not appear on the first page, then Houston we have a problem.

One of the things, that I do not do is google by the name of the site.  If your name does not pull up your site, then you have some serious problems.   If you do not come in on the 1st or 2nd page, then “Houston there is a problem”.

Search Engine Optimization Plugin can help your google ranking. It is not the only way to improve your ranking, but it is a good first step.  You will need to check your key words, content, images and number of visitors daily/weekly/monthly. The speed of your site can help your SEO ranking.

Many site owners and web designer/developer feel that once a SEO Plugin has been installed, then their site will be on the first page. NOT!!!  You need to work on your Google Ranking daily/weekly/monthly.

Is Yoast the only option?

There are many good SEO options, like All in One, SEO Pressor, and SEO Ultimate  .  I just like Yoast, because of its easy of use and functionality. All in One has its fans, and Yoast does too.  I just happen to be a Yoast fan.   There are plenty of tutorials on Google and Youtube for Yoast, and others.

Image Courtesy of Lea Dubedout

If you need help with your current website (design or re-design) and/or branding development, then I am available at the present time to give consultation.  You can email me at info@jdswebdesign.biz or call me at 678-718-5489.