Why is Content Marketing so IMPORTANT?

In the mist of Covid-19 (Corona Virus), we at JDS WebDesign are hoping everyone is safe, washing your hands frequently, sneezing and coughing in your elbow, and practicing social distancing.  Over the next several weeks, we are planning on blogging about how to make your website more business friendly.  We will have some tutorials on our favorite plugins and features, which will make your site more efficient.


Content Marketing is the message (whether words or images) that you are presenting to your target audience.  This message should be done to create a specific behavior.  That behavior could be to purchase a product, or service.  Your content marketing should be focus on a target audience.

Three ways Content Marketing can help…

Build Trust

Your content is intended for your target audience.  If you are providing the type of content, that your target audience is looking for, then you are building a relationship.  The more content that is produced, the more likely that your target audience is going to continue to visit your website.

Building trust is a long and fruitful process.  You are not going to build trust with one blog post.  You are not going to build trust with one campaign ad.  You will build trust with a consistent message. You will build trust with content that is relevant to your target audience.


If you are consistent with your message, then you will build retention.  Your target audience will come back to view your content on a regular basis.  However, you must also find a way to make viewing your content a two ways street.  Set up an email campaign…in exchange for your target audience email, then you will provide a more detail article about a specific topic. Do not blast your email list with two and three blog post?  Send them good content…use triggers and action.  Set up a email content management system…I would recommend ConvertKit.

Brand Awareness

It is all about your brand.  Content Marketing is about building brand awareness.  Letting your target audience know that you exist.  Letting your target audience know that you can help them.  Letting your target audience know your value.  Building your brand awareness to the point in which you can grow with your target audience.

Image courtesy of Mike Kenneally.


JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia.  We create AWESOME on line presence for Start-ups and Influential People/Organizations.  To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.

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