What your landing page should not include?
What are the few elements that should be on every landing page? Yes, your website should have a landing page. There should be a service or product, which would need a landing page. This should not be included on your main menu or navigation. These landing pages or similar to sales or information pages for your organization. What are the elements of any landing page? We outline the elements that every landing page should have, but we will mentioned what should not be an element.
Content
Poorly written content. Clunky content. Hard to understand the content. Large or small font. A unique font that is difficult to read and understand.
Nonworking Call to Action
Broken links on call to action. Call to action forms that make promises that can not be fulfilled.
Poor Page Loading Speed
Slow page loading speed. Visitors are not going to wait for your site to load up. Make sure you have premium hosting and compressed images. Content Delivery Network (CDN) should be also included in your hosting plan.
Mobile Friendly
Because the majority of visitors will be viewing your landing page from a mobile phone or tablet. Make sure your landing page is responsive. It should display the same way on a CPU, tablet, and mobile phone.
Lack of images
Your landing pages should have images. Image-less page is going to make your landing page less creditable. Stay away from free images. Invest in some professional images or graphics.
Multiple Call to Actions
Your landing page should only have one call to action. Multiple calls to action are a no-no.
No analytics
How are you going to know if your landing page is working? If you are not testing and reviewing the data, then you will not know what is working or not working. Your landing page should include A/B Testing on all the elements. You should be reviewing the number of visitors, and which sections are performing the expected behavior.
Conclusion
We did not mention making sure your content is in the form of a storytelling method. If your organization needs assistance with creating a landing page, then we are available and can be reached at info@jdswebdesign.biz or 678-718-5489. We also specialize in custom web design, mobile applications, accessibility, marketing, and search engine optimization.
Image courtesy of Clark Van der Beke.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
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