What is Cause Marketing?
In the mist of Covid-19 (Corona Virus), we at JDS WebDesign are hoping everyone is safe, washing your hands frequently, sneezing and coughing in your elbow, and practicing social distancing. Over the next several weeks, we are planning on blogging about how to make your website more business friendly. We will have some tutorials on our favorite plugins and features, which will make your site more efficient.
What is cause marketing? CAUSE MARKETING is the practice of using your organization or platform to make the world a better place. Cause Marketing can be done local, national or global. Your organization that engages in cause marketing is either giving charitably when clients make a purchase, building your brand story to support on going charitable giving or both.
Cause marketing can fuel an organizational level of Corporate Social Responsibility and helps to build credibility with your target audience. Cause marketing is not just for non profit organization or large corporations. Cause marketing can be use to boost your brand awareness or mission.
4 Things to keep in mind for your next Cause Marketing Campaign
*Cause marketing has to align with your brand and core values. The campaign has to be something that your brand mission and core value stress.
*Cause marketing must resonate with your target audience. The message has to be consistent. It should drive home your mission and core values.
*Cause marketing does not adopt to satisfy trends. Cause marketing does not push popular trends to your target audience. Cause marketing builds on your core values and keeps those values in front of your target audience.
*Cause marketing raises awareness of your cause and why someone should support it. Cause marketing campaign are used to put the numbers in front of your target audience. How does their contribution help to solve the issue at hand? Why should they want to be apart of your organization movement.
Image courtesy of Christina.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
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