What Do Clients Want?
What does your client want? A product or service that is worry-free. Your availability or time to solve any upcoming or current issues. A solution to a pain point, whether major or minor and eliminating any stress or emotions. A product or service that does not cost them anything will provide them with the next viral launch. Not!!! Clients want your organization to stand by reliable products and services. To be available when something goes wrong.
How
How can you make sure your organization is painting the correct picture? Make sure that in the initial stages, your organization has a simple and clear message. If your organization is only available during regularly scheduled business hours, then do not answer your organization’s phone after hours. If your organization only responds to requests within 24 hours, then on a sales-related message. It should be answered within the 24-hour window. Stay consistent with your clients.
What
What is your organization offering? Make sure your organization is consistent and do not over-promise. Under deliverable is the fastest way to end a relationship. If your client is asking for something that your organization is unsure about. Be honest. Let your clients know that some research is needed to make sure that the proper solution is presented. Never take on another issue, without accessing the cost of the solution. Scope creep sometimes is the result of an organization’s failure to say no. It is okay to say, your organization only provides this product or service. Your organization can recommend other agencies for other services.
Why
Why should someone hire your organization? The simple answer is so that your organization can solve some pain points. Most relationships are solution based. Your clients have an issue, and your organization provides a solution. Remember your organization is the expert. Your organization needs to offer solutions and if your clients need your organization’s products or services. Then provide an easy onboarding process. This is the difference between most organizations.
Reward
Most clients do not want rewards or incentives for your products or services. And if your clients only wanted rewards for solutions to their pain points. Does your organization want them as clients, because in most cases, this is not going to be a long-term relationship? Remember your organization is in business to make revenue, not to just spend revenue. Lastly, remember that all clients are not your client.
Conclusion
Clients want the same things that your organization is striving for, long-term relationships with someone who is available, reliable, and efficient. Your organization should point out what your products and services are and how they can solve pain points. Build relationships and make sure those relationships on built on a strong foundation. Your organization should be communicating with your current clients on a regular basis. Monthly report about how your organization has solved pain points. Do not focus on how many times your monthly reports are opened, it is all about building relationships and making sure that your organization is available in time of need.
If your organization is in need of a digital platform (website, app development, marketing strategy, accessibility solution, or branding), then we are available and can be reached at info@jdswebdesign.biz or 678-718-5489.
Image courtesy of Holly Landkammer.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
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