What are some of the benefits of a mobile application?
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Several weeks ago, we saw a post about why Faith-based and/or Non-profit Organizations are not creating mobile applications. Most of the comments did not really address the issues of the lack of mobile applications for faith-based and/or non-profit organizations. Let’s look at some advantages of having a mobile application.
Communication
The ability to communicate with members in real-time is huge. Generation Y, or millennials, have taught us the importance of getting real-time information. Every news outlet has an online presence. Twitter has replaced most of our local news, because of its real-time communication. By the way, the Twitter icon on your smartphone is a mobile application. Your flock and donor want to know what is going on in real-time.
Inactive Members
The ability to reach out to inactive members and provide them with communication is important. When your organization needs to communicate an issue to your active and inactive members, it is important to rely on something more than hope. Hope someone will tell everyone, why not have a mobile application and use it as their communication hub. A question came up the other day with regards to a Catholic Church during Lent and one of the Fridays fell on a Feast Day, could their parish members eat something outside of fish? The answer on that particular Friday, was yes. This was not an answer for just active members of that church, but all Catholics in that particular Archdiocese.
Sharing
Share your story with the world. Mobile applications allow you to share your story with the whole world. Your story is your brand. Your organization will have a platform to discuss why your organization is important. Discuss the differences and how your organization is making a difference. A cancer organization sends out monthly notifications about individuals and how your donations have assisted cancer survivors. It is a short blurb, which is accompanied by a short (less than 3 minutes) video.
Reaching
Reach out to potential new members or donors. The mobile application will allow potential new members to test drive your organization. Your organization can use the mobile application to increase transparency and build trust. Outline your calendar of events. Display the amount of revenue created in your fundraising activity. Tell how those funds were spent. Ask for volunteers. Look for others that could benefit from your organization. Encourage involvement in all fields of your organization.
Connect
Connect with our youth. One of the biggest complaints is how we reach our youth. We have to play on the same field, on which they play. Our youth are on mobile applications all the time. Some articles report that over 80 million mobile applications exist today. Somebody is using them. Millennials have been using mobile applications since birth. They use them to get directions. They use them to purchase products. They use them to check financial statements. They use them to get from one point to another. They use them to check the time. If you want to completely confuse a millennial, then hide their phone from them. If you would like to get a mobile application for your organization, then click here.
If you need a mobile application or web product, then feel free to contact us at info@jdswebdesign.biz or 678-718-5489.
Image courtesy of Szabo Viktor.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
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