What are some “Ways to keep visitors on your website”?
This is the number one question that our clients want an answer to and is the first thing that our clients want to know if we have a plan of action. We offer more than how to improve your organization’s digital platform bounce rate. The bounce rate is according to Chartio.com “Google Analytics defines a bounce as a session that has a single interaction hit. Interaction hits are pageviews and other interaction events you may have configured on your page. If you have no other interaction events configured, a bounce is simply a session that has a single pageview. The bounce rate is simply the percentage of all sessions that bounce. If out of 100 sessions, 75 of them had a single pageview and no other interaction hit, then the bounce rate is 75%.” In layman’s terms, the behavior of a visitor on your organization’s digital platform. Once your lead lands on your home page, does the lead click on a link, or do they exit from your organization’s digital platform? If they are existing, then that is probably a problem. So what are some ways to keep visitors on your organization’s digital platform?
Content
Ensure that your organization’s digital platform content is on topic. Is your organization’s digital platform content relevant to your target audience? Is your content solving the pain points of your target audience? Does your content verify your organization as an authority in your industry? Make sure your content is written in a passive and easy-to-read manner. We recommend creating content in a storytelling manner.
Navigation
Intellecual Architechure. Focus on your organization’s digital platform navigational (menu). What is the most important link on your organization’s digital platform? If your desire is to have more sales, then make sure your store or shop link stands out. Does your organization’s digital platform have a call to action on the home page? Does this call to action lead your visitors to a desired location, such as a way to schedule a call, purchase a product or service, and/or find out more about your organization’s authority? These issues really need to be focused on during the design process, and not after the fact.
Interlink
Does your organization’s digital platform have interlink content? This is an easy way to continue drill down on a specific topic. Some topics might take a couple of blog posts to truly understand. Instead of having a 4,000-word blog post, divide the post up into several sections and post several blogs. Display links to related content, and make sure the links are from your organization or a reputable source.
Conclusion
The ultimate goal is to engage visitors to do a prescribed behavior. This only occurs if your organization’s digital platform is meeting the visitor’s needs and concerns. If your organization needs assistance with its marketing strategy, then we are available and can be reached at info@jdswebdesign.biz or 678-718-5489. Image courtesy of Derek Coleman.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
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