I am always learning new lessons, from other WordPress Designers/Developers, Business Owners, and Clients. The other day, while I was picking up a package. The lesson of patience was on display. The owner of the FedEx store was asked about his printing cost. He explained it was 15 or 20 cents a page. Irate the customer, stated “It only cost 10 cents at the public library?”. You really need to lower your prices… Feeling the tension, the FedEx owner blamed it on the rising cost of paper and cartilage ink. After paying for the project, the once disgruntled customer walked out smiling.
As a web designer/developer, I am always questioned about my pricing strategy. This is a simple job, only a few pages. First of all, there is no such thing as a simple project or a few pages. Most clients want to begin the discussion in that manner…then once you begin planning out the project. You are advised that in the future, products are going to be sold. It might slip out that a protected page or section is needed…membership site. A few forms are needed and some specific features for each of those calendars…the list goes on and on.
Recently a prospective client advised me that this was going to be an easy project and should not run more than a couple hundred dollars. I listened patiently (similar to the FedEx store owner). Asking a few questions, who is your target audience? What is the goal of the website? Is this just a brochure site (for information only)? Are products going to be sold on the site? Do you need protected pages or membership portal? Are you planning on re-design your site within a few months? Is search engine optimization important?
The site was going to be the introduction for most new clients. “So you want to pay a couple hundred of dollars for a product that determine if your in business six weeks or months from now.” Silence!!! “How much do you think being in business six weeks or months from now cost?”
If you are looking for a web designer or brand developer, then I am available and can be reached at firstname.lastname@example.org or 678-718-5489.
Image Courtesy of Brooke Cagle.