Tips to increase sales
Your organization is interested in learning about how to increase sales on its digital platform. While there is no quick fix, most of the marketing strategies that we integrate with our clients revolve around several actionable tasks. Continue reading to find out more tips on how to increase sales and conversions for your organization’s digital platform.
Shopping Experience
Offer personalized shopping experience. Imagine a wonderful shopping experience, and create the same experience for your clients. Did you like that someone knew your name? Secure potential customers’ names, and refer to them by their names. Does your organization’s digital platform offer a wishlist? Wishlist is a place to put a hold on a product or service for a later time and make sure to send friendly reminders to your clients. Another popular option is to offer something of value as a free add-on after checking out. Like a product of the month, nothing tremendously valuable, but something that is needed later. If your organization is selling books, then maybe the add-on is a page-saver or magnifying glass.
Triggers
Add urgency triggers. Triggers are timers. Maybe a popular item is on sale for just the next week. Add a countdown to the item. Showcase the number of items in your inventory, and anytime one is purchased. Make sure your organization’s digital platform notified the potential clients to create a scarcity mentality toward your organization’s products or services.
Product
Offer product bundles and packages. If someone purchases more than one product, then offer them a huge discount. Maybe offer a bundle discount on several related products or services.
Leads
Capture potential leads. Use a checkout system, that asks for your name and email prior to checking out with a credit card. Have a system in place to capture and send your organization a report on abandoned cart purchases? Place those members into an email sequence, full of offers and incentives to come back and complete their purchases.
Social Media
Using social media to promote sales, discounts, and your organization. Make sure your organization has platforms, on which your organization’s target audience is located on. Spend some money on social media ads and campaigns. Video rolls are another awesome way to get some traction on your organization’s digital platform. We have a social media guide, which mentions some of these types of campaigns.
Q&A
Product questions and answers (Q&A). Make sure your organization’s digital platform has a section to answer frequently asked questions. Displaying these comments will eliminate doubt from your potential customers. Remember if a question is asked more than once, then probably your next potential customer is thinking about the same issue. Some issues can not be addressed with branding and naming of the product or service, your organization is going to have a section to answer the issue.
Reviews
Product reviews. Try to link some reviews from a third party. Google Reviews. Influencer’s review. Search engine reviews. While we would encourage all of our clients to ask for reviews, we would never have our clients pay individuals for reviews. These should be from satisfied customers, who want to share their experiences.
Conclusion
If your organization is in need of website development or marketing, then we are available and can be reached at info@jdswebdesign.biz or 678-718-5489. Image courtesy of Declan Sun.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
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