Tips for your redesign Non Profit Organization website
In the mist of Covid-19 (Corona Virus), we at JDS WebDesign are hoping everyone is safe, washing your hands frequently, sneezing and coughing in your elbow, and practicing social distancing. Over the next several weeks, we are planning on blogging about how to make your website more business friendly. We will have some tutorials on our favorite plugins and features, which will make your site more efficient.
You have decided to redesign your non profit organization’s website. Receiving a few proposals, spoke to a couple of designers / developers about the vision of your organization. Completed several questionnaires, viewed way too many agencies and free lancers portfolio. But you have been able to narrow down your list to a couple, or maybe one agency. What should you really be talking about to your potential web designer?
Public Broadcast Announcement (PBA). Your website has to be mobile friendly. In today’s world, you are going to get way more visitors looking at their smart phone, than their desk top. A lot of folks are opting to not have desk top computers. They have ipads, or tablets and their smart phones. You have a new redesign and it is not responsive. Most of your new visitors go to your site, and can not figure out your vision, goals objectives or worst how to contribute to your organization. Lost opportunity…make sure that mobile friendly design is included in your proposal.
High Quality Images
Pay for professional images. It is incredible, how much it can make your site so engaging and fresh looking. Do not copy facebook images!!! If you can not hire a professional photography, then pay for some stock images. Make sure the images are clearly defined in the proposal or contract. Are you securing the images? Or will the designer / developer secure the images per the contract.
Having a top menu navigation with 10 options is not a good thing. Why are you trying to confuse your visitors? Have no more than 5 or 6 major menu options. Make sure your designer has a process of determining your site map. If you do not know their design process, then ask about how they come up with the navigation. If you get a blank stare or few minutes of silences, then run for the hills. Keep it simple stupid (kiss), is the best navigation system.
Social Media Integration
If you do not have social media platforms, then it is time to begin one. You do not have to post on a daily basis. But you should tell the world, what your organization is doing. Take a picture and post it on Facebook, Twitter, and Instagram. You can use 3rd party platform like Hootsuite, to post on all your platforms.
Testimonials and Case Studies
Their is someone looking for your organization. Make sure that you have testimonials and case studies present on your redesign. Testimonials and case studies are an easy way to engage with new visitors. When you are wondering how your competitors keep getting donations and support, it is because they are engaging. They are fulfilling an emotional need for new visitors.
Image courtesy of Javier Sierra.
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