Streams of Income

We had an early morning meeting last week with a new prospective client, so we headed to my favorite watering hole (coffee shop) wanting to mix up the atmosphere.  Ordering a fresh dark coffee and breakfast sandwich, while we waited for our new prospect to arrive.  Our new prospect is looking to build a site in a niche industry (sorry we can not tell at least not at the time of publishing this post).  Beginning to researching their competitors, we wanted to make sure that this project would fit into our niche business.

During our planning stage, we work hard to answer several questions. Who is our client’s audience? What are the goals/objectives of the project? Who are their competitors?  Do their competitors have a website?  What level of return on investment are they looking for?  We like to get the juices flowing early in the process.

Audience

Figuring out our prospective client’s target audience is, and their target audience pain points are the ultimate goal of all our projects.  If you do not have this in mind, from the begin to launching of the project, then you are just setting yourself and client up for a place of  having to re-design their site again.  We really push to figure out why your online presence is not meeting your goals and objectives (which is the second item).  Having crafting several questions to ask our prospective client, we are always looking for who their target audience is and what are their target audience pain points.  Who is going to be interested in their service/products? Where are they located?  Are they social media inspired people?

Goals and Objectives

What are the goals of their site?  Are they looking for a certain number of visits?  Are they looking for a specific number of sales? How are they going to handle the number of visits?  What is the e commerce process?  Do they have a refund policy? How are the products going to be shipped?  Which payment gateway are they going to use? Do we have a three month goal? Do we have a six month goal?  Is their an stop loss (or change of plan) process in case the numbers are not trending toward the goals?

After a couple of hours, we went back tour office.  The prospective client called.  They were focused on features and functionality.  And did not feel like the meeting was productive, we quickly pointed to one of my most dynamic qualities.  We create web deigns and branding opportunities without having to create many re-designs.  Advising functionality and features are not discussed during this stage, because we want to establish a clear target audiences, goals and objectives…unless they want to be in the mist of a re-design in about six months.  Silence.  We discuss audience.  We discuss goals and objectives.  We provided them some homework and schedule a meeting for early next week.

Later that day, we received a call from the prospective client. We did not only receive the contract to create their site but also we will be handling their brand development.  This will mean that we will be doing the following….

  • Support
  • Brand Development
  • Maintenance
  • Web Design

When young (novice) web designers/developers asked me “how did I stay in business for eleven years?”.   We have developed several streams of income.  Our stream of income include web design, support (hosting, email, security and search engine optimization), brand development (which includes KLT [know, like, and trust marketing]), and working on podcast.

Image courtesy of Patryk Sobczak .

JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia.  We create AWESOME on line presence for Start-ups and Influential People/Organizations.  To learn more about us or how we can help you and your organization, you can contact us.

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