How to stay motivated and build your brand?
In the mist of Covid-19 (Corona Virus), we at JDS WebDesign are hoping everyone is safe, washing your hands frequently, sneezing and coughing in your elbow, and practicing social distancing. Over the next several weeks, we are planning on blogging about how to make your website more business friendly. We will have some tutorials on our favorite plugins and features, which will make your site more efficient.
How to stay motivated and build your brand? Owning a design agency which creates on line presences for Start Ups and Mid size companies, no project means no money. Most of my projects include brand development, working to make sure my client’s target audience is coming to their site and measuring the behavior of those visits. Offering support for most of my clients including web hosting, cloud back ups, content updates, security notification, performance updates, analytics, email support, and monthly client numbers. My brand development includes the KLT Marketing process. Getting you to Know (K) my client. Getting you to Like (L) my client. And getting you to Trust (T) my client.
How to stay motivated?
One of my biggest fears when I left Corporate America eleven years ago, was getting clients and paying my bills. Many of my early decisions were based on keeping my doors open, which was a huge mistake. Most of my best decisions were not financially based, they were process based. Following my process – Discovery, Resolution, Design, Launching, and Maintenance.
Discovery – this is process of figuring out the pain point of the client. Maybe it is a lack of online presence, and the realization of how it is not helping the bottom line. Maybe it is a process issue, which the potential client online presence could solve. Maybe it is a poorly constructed online presence (typically having a website, just because…is not a significant reason). The pain point could be a million reason. During the discovery period, a lot of questions are asked. Many hours are put in to reviewing the client’s competitors. Many hours are used to see industry standards. Many hours are put in determining the client’s target audience. Many hours are put in determining the target audience behavior (something is always changing or evolving).
Resolution – this is the process is writing down the pain point. How we (the client and my agency) are going to solve the pain point)? Target audience is determined. Desired behavior of the target audience is written down. Tools to measured these desired behaviors are reviewed and examined. Timelines are established and provided.
Design – this is the process of creating the project. Many industry standards are discuss to the client. Reason why sliders are not an important element. The need for call to action statements. A/B Testing are established (to measure target audience behaviors). Fonts, Color Schemes, Navigational Menu (Intellectually Architectural is established and written down). While this process is by far, the most exciting for our agency and the client…it is by far the less time consuming.
Launching – this is the process of launching the project. Establishing a launching date. Early stage of marketing, let many know when the site will be launch (typically using social media platforms). If all possible make sure the project is launched on the designated date.
Maintenance – this is the process of measuring the resolution. Did the site solve the pain point? Making sure all the standards are in place (cloud back ups, vps hosting, security notification, performance updates, analytics, A/B testing and measuring standards, and site speed measurement). Establishing a marketing plan. Working closely with the client for an acceptable results.
I am not the guy at Starbucks or your local watering hole (coffee shop), who is banging out code. I am not the guy building a $500 website, which will be a 6 month redesign candidate or worse a product with no return on investment (ROI).
My motivation stems from the ability to creating a solution to a pain point.
If you are a start up or mid size company with a pain point, then I am available and would love to hear from you. We can be reached at firstname.lastname@example.org or 678-718-5489.
Image courtesy of Aaron Burden .