How to improve your SEO Ranking 101?
Search Engine Optimization (SEO) Ranking is what most organizations want to improve with regard to their digital platform. How can they get more visitors to their digital platform? Does that mean pouring a lot of money into pay-per-click (PPC), or just focusing on a digital strategy to gain more organic traffic (free)? We would recommend both, but there are some basic SEO techniques that could benefit your organization’s digital platform.
Code
Keep your code clean. What does that mean? Eliminate broken links, which are links to a nonexistent URL. There are many broken link checkers and a brief search on Google can assist your efforts. Next, clean up your organization’s digital platform code or scripts. Kinsta has a really good article about how to clean up code. We would recommend that your organization take a look at it and make sure your scripts are clean and up-to-date. Lastly, we would recommend that your organization’s digital platform page load speed is reviewed on a quarterly basis. Slow-loading sites do not rank well on most SEO platforms.
Content
Content is King. Content is King. Content is King. Your organization’s digital platform should be creating content on a consistent basis. That mean’s your organization should have a blog. Your organization should be putting out information that showcases your authority and expertise. Your content is very important to your SEO Ranking. A secret, it is okay to have guest bloggers. If your organization does not have a dedicated person to produce content, then hire someone to write content for your organization.
Keywords
Please do not keyword stuff. Your content is not going to make sense, if your organization places keywords ten or twenty times in your blog posts. Instead of trying to add the keywords to your content, add your keywords to your titles and links. That is an old and reliable secret that most SEO experts use often. Make sure your images are tagged with keywords and proper descriptions. Search engines have bots, which are looking at your content including images, Spend a little time to select the correct images for your organization’s blog post.
Building
Another SEO trick is to add blog posting to directories, There are many directories, which will provide traffic to your organization’s blog post. Forums are another good resource to add to your organization’s digital platform. Your organization will need to do a little research to find the correct directories and forums to submit your information. Do not forget about social media platforms, spend a few minutes answering pain points on potential leads. Showcase your organization’s expertise.
SEO Plugins
Make the investment, even though we are going to mention several SEO plugins that have a free and premium version. We will recommend three SEO plugins, your organization is going to have to do some research to find which is best for your organization. We have used all three and all work. Yoast, All in One SEO, and Rank Math are our favorites, but there are many more available.
Conclusion
Please note if your organization is struggling with your SEO Ranking, then fill out our below email capture and we can assist your organization. Note we are available and can be reached at info@jdswebdesign.biz or 678-718-5489. Image courtesy of Dylan Gills.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
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