SEO Copywriting
In the midst of Covid-19 (Corona Virus), we at JDS WebDesign hope everyone is safe, washing their hands frequently, sneezing and coughing on their elbow, and practicing social distancing. Over the next several weeks, we plan on blogging about making your website more business-friendly. We will have some tutorials on our favorite plugins and features, which will make your site more efficient.
What is SEO Copywriting?
“SEO copywriting is a form of online content writing that involves optimizing web content for select keywords in order to drive traffic from search engines. This content contains key phrases users are actively searching for in order to find information online.” according to Keys and Copy. This is the best definition that we have been able to secure. SEO copywriting is not content marketing. We wrote a blog post about the differences.
SEO, which is Search Engine Optimization, is the process of getting recognized on the top search engines. Copywriting is the process of creating a document that prompts someone to take an action that results in a conversion, revenue, or both. Remember, we create pages and post for cause and effect. We want you to react and do something.
Our SEO Copywriting Process
Step #1 – Identify a pain point
This process could come directly from your clients or visitors. SEO research on popular keywords. Knowledge of your industry.
Step #2 – Pre-writing
This process includes some topic research. Looking at solutions. Creating some solutions. Testing the solutions. Building an outline with the appropriate keywords. Do not keyword stuff. Use SEO links to popular posts.
Step #3 – Writing
This process is where you write blog posts or lead generation. You should be mindful of word count. Your style should be storytelling based. You want to connect with your clients and visitors.
Step #4 – Call to Action
This process should include one of the following: subscribing to the newsletter, free downloading, or selling products or services. The writing step is not the final step. It is only the beginning, and that is where many fall short.
Step #5 – Email Sequence
This process is the funnel. You should always be looking to get leads, nurture leads, and ultimately turn leads into conversions.
Step #6 – Analytics
This process is the most difficult. It involves looking at your results and knowingly tweaking your writing, call to action, and sometimes the pre-writing process. Sometimes this will provide you with the information that is important and cause you to begin the process all over again.
Conclusion
SEO Copywriting is not a set-it-and-forget-it process. This is a long process, but if you do it correctly a very profitable one. If you would like more information, then feel free to contact us at info@jdswebdesign.biz or 678-718-5489.
Image courtesy of Jason Goodman.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
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