Recently I was asked by a fellow web designer out to lunch, to discuss some of my goals for 2018 (including blogging more…and this is my first one this week). After a few subtitles, my elevator speech rolled off my tongue. Read more (I am on my third book…and oldie but goody….”The Green Banana Papers” by Chris Coleman). Visit more WordCamps (including volunteering and/or speaking). Create more projects (I have built a site for Motivational Speaker…will release it next week, working on a website for a Service Sorority Organization, and putting the finishing touches on a directory site). Release my Podcast (one of my friends is keeping my foot to the fire, I really appreciate that…). After about a few minutes into the conversation, my fellow web designer said, “You have master the art of SELF PROMOTION.”
Not really thinking about myself as a promoter, but as I listened to my fellow web designer statement. Yes…being an entrepreneur is like being a self promoter. Discussing how your business can help a prospective client? Making sure a prospective client is a good fit. Gaining knowledge on who is in need of your services. All these traits will force you to do some self promoting.
So how am I self promoting my brand (or my business)? All my handles…twitter, facebook, instragram, youtube, etc…all are JDS WebDesignLLC. My blogs are for self promotion (I always ask for any new business at the end). My podcast are self promotion (I will be outlining my life as a web designer). Reading books and providing reviews (are a type of self promoting). Joining mastermind groups (give me an opportunity to self promote). Going to my local meetups (provide me with an change to self promote).
Is self promoting bad? The other day, I was at a MeetUp. One of the attendees was looking for a WordPress designer. He claimed to be a coder (really do not know why coders need help with WordPress…just me). Several fellow WordPress designers began asking questions? What is the problem? How much is your budget? When do you want to begin? Sitting and looking at how many folks interest peaked, once the potential client advised the budget was $10,000. He quickly had several business cards…everyone was telling about their years of experiences, availability, list of clients, etc.
As I was leaving the meeting, the gentlemen asked me about my digital agency. “We create on line presence for prospective clients, who know their target audiences. And we guide those target audiences to their on line presence.” Really maybe we need to talk. Not sure if I will add him to my list of clients, but the ability to self promote does separate business owners.
If you are looking for a WordPress Designer or Brand Developer, then I am available and can be reached at 678-718-5489 or firstname.lastname@example.org.
Image courtesy of Anet Lusina.