Why do Seasonal Landing Pages for Non-Profit Organizations Work?
If you have a non-profit organization, then this is the ideal time to begin working on your seasonal landing page. Why would your organization work on a seasonal landing page? Several reasons, but the most important would be to boost search visibility, generate more conversions, better segmentation, and drive more sales. We have discussed landing pages, which your organization can review to see their importance of the landing pages. Seasonal landing pages generally are created during holiday periods, but this is a good time to begin planning.
Landing pages do have some do’s and don’ts. Again we discussed several landing pages that should include. And what landing pages should not be included. Your organization can spend some time reviewing and making sure your organization’s landing pages work. One item that should be included in your organization’s landing pages, is how is your organization going to drive traffic. Your organization needs to decide is the traffic going to be organic, using search engine optimization only. Or is your organization going to use paid advertisements, like Google or Facebook Ads? Or maybe your organization is going to drive traffic using your social media platforms. We like to recommend using all three approaches.
What are the steps for creating a seasonal landing page?
Page
It needs to be seasonal. Provide a seasonal look and feel to the landing page. Make sure the images and graphics are appropriate for the seasonal landing page. Display your organization’s promotion or sale in a prominent location. Your organization page should take the 1st person’s tone and voice. Make sure your organization page is engaging.
Offers
One of the biggest mistakes for most seasonal landing pages is that the offers do not have a limited-time offer. Placing a countdown timer, and once the timer has ended, then the sale is over. Your organization is going to receive some potential customers after the offer, so place them on an email list. Explain your organization will email them as an early very important person (VIP) at your organization’s next sale or event. This limited time is to drive sales during a specific time.
Call to Action
Your organization should create a compelling call to action section. Provide the reason for wanting to join your organization’s email list or make the purchase. Use this section to gain potential customers’ email addresses and place them into a segment or lead generator. We have discussed the principles of lead nurturing. Your organization should always be looking for new leads. We have also discussed why some leads never convert and make sure your organization reviews our prior blog post. Make sure your organization is providing additional resources, such as your organization’s mission and vision. Small testimonials should be placed on your organization’s seasonal landing page. This should be below the fold and is not an essential element.
Conclusion
If your organization is struggling with sales or marketing, then we can assist and help your organization. We can be reached at info@jdswebdesign.biz or 678-718-5489. Image courtesy of Domenico Loia.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
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