Search Engine Optimization Tips for business
In the midst of Covid-19 (Corona Virus), we at JDS WebDesign hope everyone is safe, washing their hands frequently, sneezing and coughing on their elbow, and practicing social distancing. Over the next several weeks, we plan on blogging about making your website more business-friendly. We will have some tutorials on our favorite plugins and features, which will make your site more efficient.
These tips were from a Semrush.com article. What are some search engine optimization (SEO) tips to gain traction for a new or poorly performing small business website or digital platform? Let’s look at a few.
Set up Google Analytics
Google Analytics is a free tool. It is a part of the Google family. This tool will measure the number of visitors that come to your site. It will also reveal where the traffic comes from, and what type of device was used to provide the information.
Google Business Profile
Set up a Google Business Profile page. This will provide creditability for your organization. Google Business Profile pages will automatically link to Google Maps and assist your Google Rankings.
Keyword Research
Make sure your organization has a keyword research strategy. Your organization should know what your target audience is using on search engines when they are looking for your services or products.
Analyze Competitors Platform
Analyze SERP (Search Engine Result Pages) Competitors. Your organization should know what your competitors are scoring high with, and use this information to create new visitors to your digital platform.
Review Site Structure
Your organization’s site map is very important. Your site map will discuss the structure of your site and how it has been organized. Plan this prior to creating your website or digital platform, not after or during.
Schema Markup
Schema is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help you provide the information their search engines need to understand your content and provide the best search results possible at this time, according to Wikipedia. Use Schema Markup to better position your digital platform in SERP.
One-Page Elements
Optimize one-page elements. Make sure your titles and content are relevant to your target audience.
Content
Create content to connect with your target audience. Your content should solve pain points for your target audience, introduce your organization, and provide information on services and products. Establishing a relationship with your visitors is an important element of your content.
SEO Issues
Find and fix SEO issues. Do not have broken links? Do not have unrelated content? Make sure your digital platform has proper keywords. And do not stuff keywords.
On-line listing
Create a relevant online listing for your business. Make sure that your digital platform provides ways to contact your organization.
Business Reviews
Ask for Business to link to your site or digital platform. Especially if these businesses are partners.
Local Listings
Monitor local listing. Make sure your local listing is correct. Set up Moz account.
Reviews
Encourage and respond to reviews. All reviews, good or bad, should have a short response. If a bad response is related to a product or service, then make sure the issue is corrected and advised the reviewer.
Rankings
Track your rankings. Where does your digital platform rank on Google?
Conclusion
Hire a professional to track your SEO. As you can tell, this is a lot of information and should be tracked by a professional. If you are looking for a professional, then feel free to contact us at info@jdswebdesign.biz or 678-718-5489.
Image courtesy of Benjamin Dada.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
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