In the mist of Covid-19 (Corona Virus), we at JDS WebDesign are hoping everyone is safe, washing your hands frequently, sneezing and coughing in your elbow, and practicing social distancing. Over the next several weeks, we are planning on blogging about how to make your website more business friendly. We will have some tutorials on our favorite plugins and features, which will make your site more efficient.
As a problem solver, many of our new design begin with an issue. Needing more email subscribers. Creating more sales from your web site. Providing more information about the services that you do. Your on line presence should engage your target audience.
However, in many cases, most web site are not engaging. Some web sites are not built to engage your target audience. Most web sites are just candidates for re-design in the next couple of months. Or they are just a shell of what is needed to move your business and/or organization to the next level.
A few weeks ago, we received an email from a old client. He had set up an e commerce site to sell clothes, by himself. His site has been up for about six (6) months, and he had about ten (10) sales. Needing help, was an underscore. Like most new startups, he did not have a marketing strategy. No Marketing is almost a guarantee for failure. We inquired about what was his marketing budget, and he did not have one. He asked us about our fee, and we gave him our standard answer.
What are your goals?
What are your expectations?
Do you need us to drive traffic to your site?
Or would you like us to help convert that traffic into potential sales?
He need both. We provided him with some homework and outlined our marketing strategy.
As we have mentioned in the past, we use KLT (Know, Like, and Trust) Marketing Strategy.
We get your prospective clients to Know, who you are? We get your prospective clients to Like, who you are? And finally, we get your prospective cleints to Trust, who you are? This process can take 90 – 180 days. We have a very simple process (yes this is not a one way street, you will need to participate in the process). We will need to know your expectations and goals for your site. Goals and expectation are a very difficult process for most start ups. Our new client was not the exception to the rule. He was at the stage of wanting to be profitable. He did not know what amount that would be or how to get to that level. We had to asked him about cost of products, shipping fees, process in place, and return and refund process. We provided him with a questionnaire, to help him.
After the questionnaire was filled out, we realized how much he needed to make (monthly), who was his target audience, and cost of each product. We put the following marketing plan in place…
- Create a blog post – related to his business “Know step”
- Promote the blog post with a couple of promoting techniques “Like step”
- Convert readers into prospective with updates
- Re-target prospective with tools, who did not convert
- Use a Relationship builder sequence to send incentives to prospective “Trust step”
- Send new prospective to unique sales page
- Have up-sell page to increase prospective value
- Use tools to re-target new prospective who came to sales page, but did not become customers
We had to explain that it is on the six (6) stage, before we can look to gain a sale. Some sales might come on the 1st – 5th stage, but we are not targeting sales until a unique sales page is created. The Know and Like steps are as important as the Trust (sale steps), you have to establish a relationship with your target audience.
The beginning of a great journey with a new client. If you are having some difficult with sales or services, then email me at email@example.com. Maybe I can help you with your goals and expectations.
Image courtesy of Farzad Nazifi.