How to Increase Membership Conversion 101?
Membership websites are nothing new. Many organizations offer a membership section, which is typically secure and might require some type of payment. Some organizations look at this as an asset for their organizations and are willing to hire an agency, such as ours to assist with setting up a section. The problem is that most organizations do not understand that it takes more than that to receive some financial rewards. Membership conversion involves many elements. And most membership conversions take time and resources. Let’s dive into what is needed in order to get the biggest bang for your organization’s buck.
Audience
Your organization must understand your target audience. These are the type of individuals, who are willing to pay for your membership section. Your organization is going to have to have a message related to a pain point for your target audience. The message should offer solutions or some type of remedy for these pain points.
Free Content
Your organization should offer some free content. This will establish your authority on these types of issues. Your organization should offer twice the amount of premium content. We would not recommend offering a sentence or two and then requiring a membership to view the meat of the blog post. This is a trait, that most newspapers have been doing for years. This will not create conversions, just push potential leads to other sources.
Organic SEO
Your organization’s digital platform should be registered with all search engines. Keywords should be placed on your digital platform. Use your social media platforms to drive traffic to your organization’s digital platform.
Free Trial
Offer a free trial, and let your target audience determine if your membership section meets their needs. The trial offer should be for about a week or so, then your organization should email them with a link to extend the relationship.
Registration process
The registration process should be an easy one. Ask for your name, email, and password. Send an email to verify the registration. Send a free referral link, and offer an incentive for referrals. This process should be done after the lead becomes a customer. So if your organization is offering a free 7-day trial, after the lead pays on the 8th day, then your organization should offer a referral link on the 10th day. Follow up with your new customer. And provide a welcome and thank you email.
Social Proof
Social proof is the key element. Offer your new customer’s reviews and testimonials, the number of members, your social media platforms, key influencers, partners, and brand mentions. This information should also be available on your digital platform. We would recommend it below the fold, or near the bottom footer.
Conclusion
Finally, if your organization is looking to create a membership section, then we are available and can assist or do all these requirements. We can be reached at info@jdswebdesign.biz or 678-718-5489. Image courtesy of Samantha Borges.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
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