What are some basic Marketing Techniques?
Marketing can be a scarce element for a small business, such as a faith-based or non-profit organization. Marketing is a necessary evil and is needed to grow your organization’s digital presence. But Marketing can be your friend and used correctly it can help grow your organization beyond your wildest dreams. So what are some basic marketing techniques?
Your organization needs to have a digital presence, which means on social media platforms and a website. Remember this might be your organization’s first impression. We would recommend a professional and custom website. Your organization’s website should be optimized and have a search engine optimization (SEO) strategy to gain visitors from all search engines. Your organization’s website should have valuable content. This content should entice visitors to come back and share your organization’s information.
How does your organization’s website perform in these manners? Your organization will need to develop a marketing strategy. One of the areas, which is really simple is to create a call to action on the home page of your organization’s website. This call to action headline should include the following elements.
Why
Why statements are attention gathering. Why would someone need to purchase your products? Why would someone need to subscribe to your services? Why would someone need to visit your faith-based organization? Why does someone need to donate to your non-profit organization?
List
Provide a list of items, and how subscribing to your call to action will give your visitors something. A list of items is an easy way to verify your organization’s position.
How to…
Do it-yourself (DIY) headliner can provide your expertise. While your organization could be pointing out a pain point, it could also be providing a DIY solution to gain some traction.
Numbers or Percentages
Numbers and percentages in a headliner provide a foundation for your organization. Visitors love to hear about what percentage or number of individuals are helped by your organization. What is the percentage of individuals that could use your services or products?
Emotional
Emotional headlines are the most used type. 5 painful…, 5 effortless…, 5 simple ways…. The list of emotional responses is endless.
Conclusion
Call-to-action headlines should be tied into your email capture and funnel. These are the basic marketing techniques to gain leads and nurture them into becoming new clients. If your organization would like some assistance with marketing, then we are available and can be reached at info@jdswebdesign.biz or 678-718-5489. Image courtesy of Dayne Topkin.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
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