How to use quizzes for Marketing?
A new marketing strategy is to use quizzes. Quizzes will provide one fundamental thing which is needed for marketing, quizzes are engaging. Your organization is looking to engage with your target audience and quizzes are an easy way to engage with your target audience. If your organization is going to use quizzes for marketing, then make sure your organization is speaking in the first person, using visual content to lessen the amount of reading for your target audience, using a specific question count, and do not have more than 5 questions. Some things your organization does not want to do is form questions with absolute wording (never, always, etc), incomplete sentence, and negative questions.
Goal
All marketing strategies should have a goal. Something that your organization is trying to accomplish or measure. Define your organization’s goal. How is your organization going to reach its goal? Choose a format. Is this going to be a one-page quiz, a multistep quiz, personality quiz, and how is your organization scoring the quiz? Make sure your goal includes awareness, education, sample, and conversion.
Promote
Your organization should have a strategy on how to get your target audience to view and participate in your quiz. Use your organization’s social media platforms. Promote your organization’s quizzes. Make a contest with regard to who participates in your organization’s quizzes.
Leads
All marketing strategies should tie into potential leads or conversions. Your organization’s quizzes should generate some leads or potential leads. Look at your goals and make sure your organization is using tools to integrate your organization’s quizzes with your organization’s lead generator. Your organization should raise awareness of your organization’s missions and/or visions. Educate your target audience on your organization’s missions and/or values. Learn how to master your lead generator with samples or examples of who is taking your organization’s quizzes. Finally, conversion is the base of all lead generators and should be the measuring stick for your organization’s quizzes.
Conclusion
If your organization needs some assistance with conducting a quiz, then feel free to reach out. We can be reached at info@jdswebdesign.biz or 678-718-5489. Image courtesy of Yu Hai.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
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