What should be included in your organization’s “Marketing Guide”?
We offer this to all potential leads, that your organization should and must have a marketing guide. This guide should include the following, website, email (marketing), word of mouth, affiliate marketing, search engine optimization (SEO), and social media. These are the basic platforms that are needed in order for your organization to survive in today’s world. Your organization can not continue to work, as though it is in the 1990s. The days of neighborhood organizations are over, and these business practices do not work in our digital world.
Website
Your organization needs a digital platform. A professional website is the basic, but your organization should invest in a mobile application. The days of picking up the yellow pages, and calling your neighborhood business are over. Your organization needs to have a presence on a digital platform.
Email Marketing
Your organization needs to have a funnel to guide leads, and your organization’s website is the perfect tool. Create a funnel, and use an email sequence to provide information to potential leads. Look to assist with pain points in your industry, and create solutions to place your organization as an industry leader.
Word of Mouth
Practice your elevator speech, and always be ready to explain what your organization does. What is your organization’s mission and values? What are your organization’s upcoming events? How someone can assist or help within your organization?
Affiliate Marketing
Create an affiliate marketing solution, so that leads can tell their family and friends about your organization. Set up ways in which your affiliates can get paid. Maybe if your affiliate sells some tickets to an upcoming event, then your organization can offer them some type of reward.
Search Engine Optimization
SEO is free organic traffic to your organization’s website. SEO is not a novice position. Your organization should invest in an agency, that specializes in SEO. Grow your organization organic, and with some pay per clicks marketing strategy.
Social Media
Your organization is going to have to invest some time in creating and posting on some social media platforms. This is not going away. Your organization is going to have to create a social media guide booklet and have someone post on a regular basis.
Conclusion
If your organization is needing some marketing assistance, then we are available and can be reached at info@jdswebdesign.biz or 678-718-5489. The image is courtesy of Ann Spratt.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
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