For those who know me, I am not a huge fan of job boards. Many of the reason is most are too broad, and you are not really solving a prospective client’s pain points. So you create a great design, and the client is still not getting what they really want. For me it is insane process, unless you are able to have direct communication with the client…prior to accepting and deciding the cost of the project.
Problem with Job Boards
The other day, I received an email from a close friend (who is a web designer). They forward me a job posting with the following information…
I am in need of a freelance Web designer with strong experience in the following:
1.) Conversion of PSDs to responsive WordPress websites exactly as PSD. This skill is key
2.) Experience with DIVI builder plugin and theme
I have a project to start with right away. No companies. I need an individual to work with.
These are my payment terms. I pay only after the end of each project because that is the same relationship i build
with my clients. Budget is $200. USD
Okay, this prospective client wants a web designer to converse a PSD to a WordPress website. This is not an unusually response. Most of my sites are build in the Divi Builder, which again is not unusual response. Here is where it gets interesting. Budget is $200. Notice how the size of the project is missing (or left off). Are you creating a home, landing page, sub navigation page, and contact page? Is this a 20 + site, and are you suppose to create the entire website? You could spend two weeks working on this site for $200.
So how would I approach this potential client?
I would encourage the WordPress designer to get some parameters in place up front. If you have worked in Divi for any length of time, then you should be able to create a page within a hour or so. If your hourly rate is $50, then I would advise the client … that I could create home, landing, sub, and contact page. If they need ten sub pages, then it would be their responsibility for the additional pages. Or you could possible re-negotiate the price point.
One size does not fit all with this approach. Something that I tell newbies all the time. Stop saying my websites run around $800! Your services are $50 and hour, and depending on time needed to complete the project will determine cost of the project.
The thing that bothers me about these type of posting…is it really bleeds the energy out of a potentially good designer. You could get caught in a huge trick bag and find yourself creating huge websites for little to no money.
If you are looking for a web designer or brand developer, then I am available. I can be reached at firstname.lastname@example.org or 678-718-5489.
Image Courtesy of Christiana Rivers.