How to use Storytelling in your Non-Profit Marketing Content?
We have many potential clients who ask us about how to create content. We recommend using a storytelling method. The problem is most potential clients are not sure what a storytelling method is and how to create it. Generally, we provide the following information on how to create storytelling content. These are some general ways to incorporate storytelling into your organization’s writing style.
Goal
Begin with a purpose or goal. We recommend using a reserve engineer method, with the results in mind, and working backward. We recommend establishing a purpose and goal, and all your content should be pointed toward your organization’s purpose and goals.
Frame
Make sure your story establishes one ideal or purpose. Frame your organization’s content toward one ideal or purpose. The frame of your organization’s content should point to your organization’s purpose or goal.
Trim
Trim out all the explanations and eliminate any distractions. Stay away from “clickbait headlines or sentences”. Remember your organization is trying to convert leads into conversions. Your organization should be looking for a long-term relationship and not a short-term one. Clickbait will give your organization quick views, but not from your organization’s target audience.
Format
Your organization should use list formats with bullets or numbers. This is a great way to make sure your organization’s target audience’s purpose and goals are being illustrated. Bullet points are great ways to emphasize important elements. Also, your organization can use numbers to list important elements.
Read
Read your organization’s content out loud. The best way to make sure your organization’s content is relative to your organization’s target audience is to just read the content. Make sure your organization’s content is in a passive voice and relates to your organization’s target audience. We recommend your content should solve a pain point for your organization’s target audience.
Conclusion
If your organization needs help with marketing, then we are available and can be reached at info@jdswebdesign.biz or 678-718-5489. Image courtesy of Kari Shea.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
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