How to use Curated Content in your marketing strategy?

Before we can discuss how to use curated content in your marketing strategy, we will provide a definition of what is curated content. According to Rocket Content, “The simple definition of curated content is that it is the process of selecting content from other sources to share on your channels. That includes the process of searching, discovering, gathering, organizing, and presenting that content to your audiences. Rather than creating your own original content for every social media post, you can gather other content like blogs, infographics, and news articles to share on your social media channels. By amassing content from a variety of other sources, you can save a lot of time and avoid overworking yourself or your team to create new, original content every day. When you curate content, you find other reliable sources that post about the topics and interests that your viewership has and share posts. Just like a museum curator, it is your job as a marketer to find the best content that is out there to share with your audience. After all, you don’t want to share posts from unreliable sources or content that doesn’t match the interests of your audience.”

Curated content is a great way to add additional value to your content, and amplify your organization’s brand, and it is preferred by search engines. This is an easy way to grow your search engine optimization strategy. Just make sure your organization selects content that your target audience is interested in, make sure the curated content aligns with your organization’s mission and values, add your organization’s position on all shared curated content on your organization’s social media channels, and finally share original and curate content on your organization’s digital platform.

Some 3rd party software that can help your organization with curated content include Feedly, Pocket, Flipboard, Quu, Shareit, and Curata. There are others, but these are just a few.

Conclusion

If your organization needs some help with marketing, then we are available and can be reached by clicking here. The image is courtesy of Igor Miske.

JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.

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