How to send emails to assist with Marketing?
Email marketing is one of the easiest and most time-consuming marketing strategies that we recommend to all our clients. Most organization’s digital platforms allow an email capture, to secure emails from your organization’s visitors. We previously discussed how to capture email lists and email drip campaigns. We have been asked about what are the standards on how to create an email marketing strategy.
Service Provider
Your organization will need to establish a reputable service provider. Some good service providers include MailChimp, Constant Contact, and MailPoet. These are just a few, but there are many service providers. We would recommend that you look for four (4) elements when selecting a service provider. Does your service provider have a high deliverability rate? Can it push out hundreds of emails at the same time? Remember, your organization is working hard on growing its email capture list. Secondly, does your service provider have an easy contact management system? Your organization will need to be able to understand and get information from your service provider. Nothing is more frustrating than having to log an issue to find out where something is located in your dashboard. Thirdly, does your service provider offer detailed reporting features? Can your organization identify emails, that have not been opened? Can your organization identify bounced emails or ones which are bad or inactive emails? Lastly, does your service provider have an easy visual email editor? It should be as easy as sending an email to your subscribers.
Contact List
Your organization should have a clean contact list. Someone should review the list twice a year, and delete (or make inactive) subscribers, who have not opened an email or bounced emails. Abandon or lost emails do not assist the analytics of your email marketing campaign. In some cases, your organization’s email marketing could be a success, but if your organization is looking at bad emails instead of good ones, then the numbers could be bad.
Choose the right content and occasion. Your organization’s content should be something of interest to your organization’s subscribers. Do not send out random messages! This is the easiest way to have your organization’s subscribers unsubscribe. Send out emails for a specific occasion, we recommend for a flagship event. Make sure the emails are specific.
Goal
Your organization should have a specific goal. What does your organization want the email subscriber to do? All content (text, images, and call-to-actions) should be geared toward one goal. If your organization is conducting an email sequence, then the emails should be consistent and focus on one goal. What is the behavior that your organization wants your email subscriber to do? Purchase a product, attend an event, make a donation…this should be the goal. Do not deviate from the goal.
Your organization will not know the results of the campaign, without studying the results. Your organization will need to check the analytics on a weekly basis. Making some changes is fine, as long as your organization stays consistent with the goals of the campaign. What is the best time to send emails, and check your open rate? What is the best day? What content works best for your organization? And personalize your emails, your emails should address each subscriber by their first name. This will make subscribers feel like this is not just an email blast.
Conclusion
If your organization needs some help with email marketing, then we are available and can be reached by clicking here. The image is courtesy of Alejandro Escamilla.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
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