How to develop Social Capital Brand to grow your organization?

 

In the mist of Covid-19 (Corona Virus), we at JDS WebDesign are hoping everyone is safe, washing your hands frequently, sneezing and coughing in your elbow, and practicing social distancing.  Over the next several weeks, we are planning on blogging about how to make your website more business friendly.  We will have some tutorials on our favorite plugins and features, which will make your site more efficient.

What is social capital brand?  Is is a community that come together to build mutual trust and work together.  The WordPress Community has many social capital community.  Niche business have many social capital community.  Basic tenets of social capital brand includes Trust, Goodwill, Authority, Respect, and Collaboration.

How to build social capital?

You can build your social capital through your personal networks, especially with like mind colleagues. Social capital builds on its success through mutual trust and respect.  Make sure that you stay humble when present with social capital opportunity.  We have all heard of the horrible stories of recommending someone, and that person does a terrible job.  Make sure that if you agree to an opportunity through your social capital, then you should do the best that you can do.

We prioritize all client referrals.  These should be projects that you go beyond and above the call of the project.

How to spend social capital?

You can spend your social capital by growing your audience.  A more popular way to spend your social capital is to grow your brand.  You can also attract loyal customers and build strong relationships.  The good thing about social capital is it is available at all times. You can turn it into potential new work, brand awareness, and grow your audience.

How to not misuse your social capital?

Social capital can also be misused.  Avoid bad brands and personalities, these will not add to your social capital.  They will take away from it. Partnership should benefit both parties. If it does not, then it is not a good match.

Inconclusion

If you need a web design project, then note to contact us at info@jdswebdesign.biz.  Image courtesy of Yasmina.

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